Director of Customer Growth Marketing – B2B SaaS Revenue & Lifecycle Strategy Leader (Remote – Europe)

Why Join brighthush?

At brighthush, we are redefining the way B2B SaaS companies accelerate customer acquisition, retention, and expansion. Powered by cutting‑edge AI‑driven automation, our platform empowers commercial teams to turn data into actionable growth strategies that deliver measurable revenue impact. As a fast‑growing, technology‑first organization, we combine deep industry expertise with a culture of relentless innovation, collaboration, and continuous learning. If you thrive on shaping market‑leading growth engines, influencing cross‑functional teams, and delivering tangible ARR uplift, this is the place where your vision will become reality.

Role Overview

We are seeking a visionary Director of Customer Growth Marketing to lead the design, execution, and optimization of end‑to‑end growth initiatives across the entire customer lifecycle. Reporting to the Chief Marketing Officer, you will own the strategic roadmap that drives new‑customer acquisition, upsell/cross‑sell expansion, and long‑term customer advocacy for our enterprise‑grade SaaS solutions. This senior role demands a blend of B2B SaaS expertise, product marketing acumen, data‑driven decision‑making, and an AI‑native mindset.

Key Responsibilities

• Growth Strategy Architecture: Craft and continuously refine a multi‑channel growth strategy that aligns with corporate revenue targets, market segmentation, and product positioning.
• Product Marketing Leadership: Partner with product management to translate roadmap features into compelling value propositions, messaging frameworks, and go‑to‑market plans.
• Lifecycle Program Management: Design, launch, and iterate on onboarding, activation, nurture, and renewal programs that maximize customer lifetime value (CLV) and reduce churn.
• Revenue Marketing Execution: Own demand generation, account‑based marketing (ABM), and pipeline acceleration tactics that generate qualified leads and expansion ARR.
• Data & Analytics Governance: Implement robust measurement frameworks, dashboards, and predictive models using AI‑enhanced analytics to surface growth opportunities and optimize spend.
• Cross‑Functional Collaboration: Work closely with Sales, Customer Success, Product, and Engineering to ensure alignment on target accounts, messaging, and feedback loops.
• Team Mentorship & Development: Build, coach, and inspire a high‑performing growth marketing team, fostering a culture of experimentation, accountability, and continuous improvement.
• Technology Stack Stewardship: Oversee the selection, integration, and optimization of CRM (Pipedrive), marketing automation, and AI‑driven tools to streamline workflows and enhance personalization.
• Thought Leadership: Represent brighthush at industry events, webinars, and content platforms, positioning the company as a pioneer in AI‑powered growth marketing.

Essential Qualifications

• 10+ years of progressive experience in B2B SaaS or enterprise software marketing, with at least 5 years in senior or director‑level roles focused on customer growth, revenue marketing, or lifecycle marketing.
• Demonstrated track record of generating pipeline and expansion ARR through data‑driven campaigns, ABM initiatives, and product‑led growth tactics.
• Deep expertise in product marketing, including positioning, messaging, competitive analysis, and launch execution for complex enterprise solutions.
• Proficiency with CRM platforms (especially Pipedrive) and marketing automation tools; ability to design automated journeys that scale.
• Strong analytical mindset with hands‑on experience using AI/ML models for predictive scoring, churn risk analysis, and revenue forecasting.
• Exceptional communication and storytelling skills, capable of influencing C‑level stakeholders and translating technical concepts into business value.
• Fluent English (written and spoken); additional European language proficiency is a plus.
• Proven ability to lead remote, distributed teams across multiple geographies (Sweden, Portugal, Spain, United Kingdom, etc.).

Preferred Qualifications

• Experience with AI‑native marketing platforms or building proprietary automation solutions.
• Background in data engineering or a strong familiarity with SQL, Python, or R for advanced analytics.
• Previous experience scaling growth functions in hyper‑growth startups or fast‑moving scale‑ups.
• Professional certifications in inbound marketing, ABM, or product management.
• Track record of publishing thought leadership content (whitepapers, podcasts, webinars) on growth marketing trends.

Core Skills & Tools

• CRM & Automation: Pipedrive, HubSpot, Marketo, Salesforce, or similar platforms.
• Analytics & BI: Google Analytics, Looker, Tableau, Power BI, or custom dashboards.
• AI & Machine Learning: Experience with AI‑driven segmentation, predictive modeling, and recommendation engines.
• ABM & Demand Generation: 6sense, Terminus, Demandbase, or comparable tools.
• Content & Creative Production: Adobe Creative Suite, Canva, video editing tools.
• Project Management: Asana, Jira, Trello, or similar agile workflow systems.

What You’ll Gain – Compensation, Benefits & Perks

• Competitive Salary: Market‑aligned base pay with performance‑based bonuses tied to growth metrics.
• Equity Participation: Stock options that align your success with the long‑term value creation of brighthush.
• Generous Paid Time Off: Unlimited PTO policy to support work‑life balance, plus additional holidays for European locations.
• Remote‑First Flexibility: Work from anywhere in Sweden, Portugal (Lisbon), Spain, or the United Kingdom while staying connected through our collaborative tech stack.
• Professional Development Budget: Annual allowance for conferences, certifications, and continuous learning.
• Health & Wellness: Comprehensive medical, dental, and vision coverage, plus mental‑health resources.
• Technology Stipend: Home‑office equipment allowance to create an ergonomic workspace.
• Team Retreats: Quarterly in‑person gatherings in inspiring European cities to foster bonding and strategic alignment.

Culture & Work Environment at brighthush

Our culture is built on three pillars: Innovation, Impact, and Inclusion. We empower every team member to experiment, fail fast, and iterate based on real data. Decision‑making is transparent, and ideas are judged on merit, not tenure. Diversity of thought and background is celebrated, and we actively invest in mentorship programs that accelerate career growth for under‑represented talent.

At brighthush, you’ll be part of a collaborative, high‑energy community where engineers, marketers, product managers, and data scientists work side‑by‑side. Regular “growth sprints” bring together cross‑functional squads to solve specific revenue challenges, and weekly “show‑and‑tell” sessions keep the entire organization aligned on wins and learnings.

Career Path & Advancement Opportunities

As Director of Customer Growth Marketing, you will report directly to the CMO and sit on the senior leadership council that shapes company strategy. Success in this role opens pathways to:

• Vice President of Marketing – overseeing global brand, demand, and growth functions.
• Chief Revenue Officer – integrating sales, customer success, and marketing under a unified revenue engine.
• Strategic Advisory Roles – representing brighthush on investor boards, industry panels, and partner ecosystems.

Our commitment to internal mobility means you’ll have access to a clear, transparent promotion framework, regular performance reviews, and a personal development plan tailored to your aspirations.

Application Process

If you are ready to lead a world‑class growth organization, drive AI‑powered revenue acceleration, and leave a lasting imprint on the B2B SaaS landscape, we want to hear from you. Please submit your resume, a cover letter outlining your most impactful growth campaigns, and any relevant portfolio pieces.

We review applications on a rolling basis and will reach out to qualified candidates to schedule an initial conversation.

Join the brighthush Mission

At brighthush, we believe that intelligent automation paired with human creativity can unlock unprecedented growth for our customers. By joining our team, you become a catalyst for that transformation, shaping the future of revenue marketing for enterprise SaaS worldwide. Take the next step in your career and help us illuminate the path to sustainable, AI‑driven success.