Senior Manager, Customer Marketing – B2B SaaS Expansion, Advocacy & Lifecycle Growth Leader at brighthush

Why brighthush?

At brighthush, we are redefining the way technology companies hire and evaluate talent. Our platform empowers hiring teams to conduct fair, data‑driven technical interviews that eliminate bias and surface true potential. As a fast‑growing leader in the information‑technology space, brighthush combines cutting‑edge SaaS solutions with a mission‑driven culture that puts people first—both our customers and our employees. If you thrive in a dynamic, remote‑first environment where innovation is celebrated and impact is measurable, you’ll feel right at home.

Role Overview

We are seeking a seasoned Senior Manager, Customer Marketing to own and accelerate the expansion pipeline for our B2B SaaS portfolio. In this pivotal role, you will design and execute data‑rich lifecycle programs, build high‑impact advocacy initiatives, and orchestrate memorable customer‑centric events—all while collaborating closely with product, sales, and customer success teams. This is a remote‑first position based in the United States, with core hours aligned to the East Coast.

Key Responsibilities

• Expansion Pipeline Ownership: Develop, launch, and continuously optimize multi‑channel campaigns that move existing customers from adoption to expansion, driving incremental revenue and reducing churn.
• Customer Segmentation & Targeting: Leverage CRM and analytics tools to create granular customer segments based on usage, industry, product adoption, and growth potential, ensuring each segment receives tailored messaging and offers.
• Advocacy Program Development: Architect and scale a customer advocacy ecosystem—including case studies, reference programs, user groups, and community forums—that amplifies brand credibility and fuels inbound demand.
• Event Strategy & Execution: Plan and manage virtual and hybrid customer events (e.g., user conferences, roundtables, webinars) that deepen relationships, showcase product roadmaps, and generate qualified expansion leads.
• Data‑Driven Insight Generation: Partner with analytics teams to build dashboards, track key performance indicators (KPIs), and translate insights into actionable marketing tactics.
• Cross‑Functional Collaboration: Work hand‑in‑hand with Sales Enablement, Customer Success, Product Marketing, and Revenue Operations to align messaging, share insights, and co‑create go‑to‑market strategies.
• Content & Messaging Leadership: Craft compelling copy, email sequences, landing pages, and thought‑leadership pieces that resonate with each customer segment and drive measurable outcomes.
• Budget Management: Own the customer marketing budget, allocate spend across channels, and ensure ROI meets or exceeds expectations.

Essential Qualifications

• Minimum 6 years of B2B SaaS marketing experience, with at least 3 years dedicated to customer, lifecycle, or expansion marketing.
• Proven track record of owning and growing an expansion pipeline that contributes directly to ARR (Annual Recurring Revenue) targets.
• Demonstrated ability to build and manage customer segmentation frameworks and advocacy programs that generate qualified leads.
• Exceptional analytical mindset with strong data‑interpretation skills; comfortable using CRM (e.g., Salesforce) and marketing automation platforms (e.g., Marketo, HubSpot, Pardot).
• Outstanding written communication skills, with a portfolio of high‑impact copy, case studies, and program documentation.
• Experience managing virtual and hybrid customer events from concept through execution.
• Ability to work East Coast business hours and collaborate effectively across time zones.
• Permanent right to work in the United States.

Preferred Qualifications

• Advanced degree in Marketing, Business Administration, or a related field.
• Hands‑on experience with ABM (Account‑Based Marketing) platforms such as Terminus, Demandbase, or 6sense.
• Background in SaaS products that serve technical or engineering audiences.
• Track record of scaling advocacy programs that have resulted in measurable brand lift and pipeline contribution.
• Experience with A/B testing, multivariate testing, and conversion rate optimization.
• Certification in Google Analytics, HubSpot, or similar analytics tools.

Skills & Tools

• CRM: Salesforce, HubSpot CRM, or equivalent.
• Marketing Automation: Marketo, HubSpot, Pardot, or similar platforms.
• Analytics & Reporting: Google Analytics, Tableau, Looker, or Power BI.
• Content Creation: Adobe Creative Suite, Canva, or similar design tools.
• Event Platforms: Hopin, Zoom, ON24, or comparable virtual event solutions.
• Project Management: Asana, Trello, Jira, or similar.

Compensation & Benefits

• Salary Range: USD $150,000 – $180,000 per year, commensurate with experience.
• Performance Bonus: Quarterly incentive tied to expansion pipeline and advocacy program success.
• Equity Participation: Stock options or RSUs to share in brighthush’s long‑term growth.
• Retirement Savings: 401(k) plan with company matching.
• Paid Time Off: Generous PTO policy plus paid holidays.
• Parental Leave: Extended paid parental leave for new parents.
• Health & Wellness: Comprehensive medical, dental, and vision coverage.
• Learning & Development: Annual education stipend, access to online learning platforms, and internal mentorship programs.
• Remote Work Support: Home office stipend, high‑speed internet reimbursement, and ergonomic equipment allowance.

Culture & Growth at brighthush

Our culture is built on three pillars: innovation, inclusion, and impact. At brighthush, you’ll join a collaborative, remote‑first team that values diverse perspectives and encourages continuous learning. We celebrate wins together, support each other through challenges, and invest heavily in professional development. As a senior leader, you will have a direct line to the executive team, influence product strategy, and mentor the next generation of marketers.

Career progression at brighthush is transparent and merit‑based. High performers can advance to Director of Customer Marketing, VP of Growth, or cross‑functional leadership roles within product, sales, or operations. We also provide opportunities to lead cross‑departmental initiatives, speak at industry conferences, and contribute to thought leadership content.

Day‑to‑Day Snapshot

• Morning: Review pipeline metrics, align with Customer Success leads, and prioritize outreach for high‑potential segments.
• Mid‑day: Conduct a brainstorming session with the content team to develop a new case‑study series for a fast‑growing vertical.
• Afternoon: Run a live webinar for a select group of power users, followed by a debrief to capture feedback and identify upsell opportunities.
• End of Day: Update dashboards, prepare a brief for the senior leadership meeting, and mentor a junior marketer on data‑driven campaign optimization.

Application Process

If you are a data‑savvy, customer‑obsessed marketer with a passion for driving growth through advocacy and lifecycle excellence, we want to hear from you. To apply, click the link below, submit your resume, a cover letter that showcases a recent expansion campaign you led, and any relevant portfolio pieces.

Apply To This Job

About brighthush

brighthush is a leading technical interview platform that improves hiring outcomes by standardizing assessments and reducing bias. Our mission‑driven technology helps companies of all sizes build stronger engineering teams, faster. As a member of the brighthush family, you’ll contribute to a product that makes a tangible difference in the careers of thousands of engineers worldwide.

Join Us

Ready to shape the future of customer‑centric growth at a high‑impact SaaS company? Submit your application today and become a catalyst for expansion, advocacy, and lasting customer relationships at brighthush. We look forward to building the next chapter of success together.