Director of Digital Marketing

Role Description The Director of Digital Marketing is a full-time, remote role responsible for leading the organization’s overall digital marketing vision and execution. This role oversees the development and implementation of integrated digital strategies across channels, including web, email, social media, and paid media, to increase brand awareness, customer engagement, and revenue. Day-to-day responsibilities include managing digital campaigns, optimizing e-commerce funnels, driving lead generation initiatives, and using web analytics to monitor performance and inform strategic decisions. The Director will collaborate with internal stakeholders and external partners, manage budgets, guide a digital marketing team, and ensure that all activities align with business objectives and brand standards.

Qualifications

Demonstrated experience in Digital Strategy and Marketing, with the ability to design and execute comprehensive, multi-channel campaigns. Proficiency in E-Commerce platforms and practices, including conversion optimization and customer journey mapping. Strong expertise in Lead Generation, including demand generation tactics, funnel management, and nurturing programs. Hands-on experience with Web Analytics tools and methodologies to track KPIs, generate insights, and recommend optimizations. Proven leadership skills, including team management, mentoring, and cross-functional collaboration. Excellent written and verbal communication skills, with the ability to present complex data and strategies to diverse audiences. Comfort working in a remote environment with strong time management, organization, and self-direction. Bachelor’s degree in Marketing, Business, Communications, or a related field; advanced degree or relevant certifications are an advantage. Experience managing digital marketing budgets and working with agencies or external vendors is beneficial.