Director of Product Marketing

Role Description The Director of Product Marketing is a full-time remote role responsible for leading product positioning, messaging, and go-to-market strategy across key offerings. This role oversees the development of differentiated value propositions, creates launch plans, and partners with product management, sales, and broader marketing teams to drive adoption and growth. Day-to-day responsibilities include conducting market and competitive research, defining target segments, crafting product narratives, and building sales enablement tools such as pitch decks, competitive battlecards, and product collateral. The Director will analyze performance metrics, refine campaigns, and ensure consistent messaging across channels, while mentoring team members and aligning stakeholders around product marketing priorities. This role requires strategic thinking with a willingness to dive into details and execute high-quality deliverables.

Qualifications

Strong skills in Market Research, including customer insights, competitive analysis, and market segmentation. Expertise in Go-to-Market Strategy, covering launch planning, cross-functional coordination, and lifecycle marketing. Proficiency in product Messaging, positioning, and value proposition development tailored to specific audiences. Experience in Sales Enablement, such as creating sales tools, training materials, and content that supports revenue teams. Solid foundation in Marketing, including demand generation, content development, and campaign collaboration. Proven leadership experience in product marketing, preferably in B2B or SaaS environments. Ability to interpret data and performance metrics to optimize messaging, targeting, and go-to-market plans. Excellent written and verbal communication skills, with the ability to present to senior stakeholders. Experience working effectively in remote, distributed teams, with strong organizational and time-management skills. Bachelor’s degree in Marketing, Business, Communications, or a related field; advanced degree is a plus.