Director of Product Marketing

Role Description The Director of Product Marketing is a full-time remote role responsible for leading product positioning, messaging, and go-to-market strategies across the portfolio. This role oversees market research to identify customer needs, competitive dynamics, and emerging trends, translating insights into clear value propositions and marketing plans. Day-to-day tasks include developing and refining product messaging, partnering with product management on roadmap priorities, and collaborating with sales to create enablement tools, such as pitch decks, battle cards, and playbooks. The Director will plan and execute product launches, coordinate with marketing and sales teams on campaigns, and track performance metrics to optimize initiatives. This role also mentors and guides product marketing teammates, ensuring consistency in brand and messaging while driving alignment across stakeholders.

Qualifications

Ability to conduct and interpret Market Research, including customer, competitive, and industry analysis. Proficiency in Go-to-Market Strategy development, product launch planning, and cross-functional execution. Strength in crafting compelling product Messaging and value propositions tailored to different segments and personas. Experience with Sales Enablement, including creating tools, content, and training that support the sales cycle. Solid Marketing foundation, with experience in campaign planning, demand generation, and performance measurement. Proven leadership experience in product marketing or related roles, ideally in a B2B or technology-driven environment. Strong analytical skills with the ability to use data to inform decisions, prioritize initiatives, and measure outcomes. Excellent written and verbal communication skills, with the ability to present complex ideas clearly to diverse audiences. Demonstrated success working in a remote, cross-functional setting and managing multiple projects simultaneously. Bachelor’s degree in Marketing, Business, Communications, or a related field; advanced degree or relevant certifications are a plus.