Director of Sales

Director of SalesCompany: Academia Golfset Employment Type: Full-Time | Remote Department: Sales & Commercial Development Level: Director Position OverviewAcademia Golfset is seeking an experienced Director of Sales with a strong background in revenue management, commercial strategy, and financial planning to lead sales development and support long-term business growth. The golf industry offers commercial opportunities across training services, golf education, memberships, equipment, corporate programs, and strategic partnerships. Building a profitable sales organization in this environment requires more than increasing customer acquisition. It requires an understanding of pricing economics, customer lifetime value, operating margins, and the financial performance of different revenue channels. The Director of Sales will be responsible for developing sales strategies, identifying new commercial opportunities, managing revenue performance, and building relationships that contribute to sustainable business growth. This role requires a commercially focused leader who can connect sales execution with financial results. The successful candidate should be comfortable evaluating sales forecasts, managing revenue targets, analyzing customer acquisition costs, and making decisions that improve profitability. Working closely with executive leadership and financial stakeholders, the Director of Sales will help establish realistic commercial objectives, assess market opportunities, and ensure that sales investments deliver measurable returns. We are looking for someone who combines strong sales leadership with financial discipline, understands how to develop high-performing commercial teams, and can turn business opportunities into consistent revenue growth.

Key Responsibilities

Develop and execute sales strategies that support revenue growth, market expansion, customer acquisition, and long-term profitability. Lead sales planning activities, including revenue forecasting, territory development, commercial budgeting, and performance management. Establish annual and quarterly sales targets based on market opportunities, financial objectives, and organizational capabilities. Identify and evaluate new business opportunities involving golf education, training programs, memberships, corporate partnerships, and related commercial offerings, where applicable. Analyze sales performance, revenue trends, customer acquisition costs, pricing structures, and operating margins to identify opportunities for improvement. Work closely with Finance to develop revenue projections, evaluate sales budgets, and assess the financial performance of commercial initiatives. Build and maintain relationships with corporate clients, golf facilities, industry organizations, business partners, and other potential commercial stakeholders. Develop strategic sales partnerships that support customer growth, recurring revenue, and long-term business development. Evaluate pricing strategies, promotional programs, contract structures, and customer retention initiatives based on profitability and financial sustainability. Oversee the sales pipeline, establish performance indicators, and maintain accurate revenue forecasts. Assess the financial feasibility of new sales channels, market expansion initiatives, and business development opportunities. Lead commercial negotiations involving major customer agreements, partnership arrangements, and long-term service contracts. Develop sales processes that improve lead conversion, customer engagement, revenue predictability, and operational efficiency. Monitor competitive activity, customer demand, industry trends, and market conditions that may influence sales performance. Collaborate with Marketing to align customer acquisition strategies, campaign investments, and commercial objectives. Partner with Operations to ensure that sales commitments are supported by appropriate resources, realistic delivery capabilities, and financial planning. Recruit, develop, and mentor sales professionals while establishing clear performance expectations and accountability for results. Prepare executive sales reports, financial performance assessments, revenue forecasts, and commercial development recommendations. Qualifications12+ years of progressive experience in sales management, commercial development, revenue operations, or related business leadership roles. At least 5 years of senior sales leadership experience with responsibility for revenue targets, sales strategy, and team performance. Demonstrated success developing sales organizations, expanding commercial relationships, and achieving measurable revenue growth. Strong financial knowledge, including revenue forecasting, sales budgeting, profitability analysis, pricing strategy, and financial performance management. Experience in golf, sports education, training services, recreation, hospitality, membership-based businesses, or related consumer service industries is preferred. Proven ability to develop and execute commercial strategies that balance revenue growth with financial profitability. Experience managing complex sales pipelines, negotiating commercial agreements, and building long-term customer relationships. Strong understanding of customer acquisition costs, customer lifetime value, sales conversion rates, revenue retention, and operating margins. Ability to evaluate business opportunities through financial analysis, commercial forecasting, and return-on-investment considerations. Experience collaborating with Finance, Marketing, Operations, and executive leadership to support business objectives. Demonstrated ability to establish sales performance indicators, manage commercial budgets, and improve sales efficiency. Strong negotiation, executive communication, analytical judgment, and relationship management skills. Experience recruiting, mentoring, and leading sales teams in competitive commercial environments. Proficiency with CRM platforms, sales analytics, financial reporting tools, and revenue forecasting systems. Ability to manage distributed sales activities and collaborate effectively in a remote working environment. Bachelor's degree in Business Administration, Finance, Marketing, Economics, or a related discipline required. An MBA or relevant advanced qualification is preferred. Ideal CandidateYou are an accomplished sales leader who understands that successful commercial performance is measured not only by revenue growth but also by profitability, customer retention, and the financial value created for the business. You have led sales teams, developed commercial strategies, and managed revenue targets in organizations where financial discipline and customer relationships were equally important. You understand how pricing decisions, customer acquisition costs, sales productivity, and operating expenses influence overall business performance. You are comfortable working with financial forecasts, reviewing revenue reports, evaluating sales investments, and making decisions based on measurable commercial results. You know how to identify promising business opportunities, establish professional relationships, and negotiate agreements that create long-term value. Experience within the golf industry, sports education, training services, or membership-based businesses would be particularly valuable. You understand how customer experience, service quality, and commercial relationships contribute to recurring revenue and sustainable growth. You also recognize the importance of building a strong sales organization. You can establish clear expectations, develop sales professionals, improve commercial processes, and maintain accountability for financial and operational results. You bring a practical approach to leadership. You know when to pursue new markets, when to strengthen existing customer relationships, and when adjustments to pricing or sales investment are necessary to protect profitability. You are capable of working across Finance, Marketing, and Operations to ensure that sales strategies are commercially attractive and financially responsible. Most importantly, you understand that effective sales leadership requires both ambition and financial judgment. You can build revenue opportunities, manage commercial resources, and help an organization achieve sustainable business results. This position is suited to an experienced Director of Sales who wants to apply commercial leadership, financial expertise, and business development experience within the golf education and sports services industry.