Dynamic Marketing Virtual Assistant – Paid Advertising & LinkedIn Outreach Specialist (Remote, Part‑Time) – Lead Generation & Campaign Optimization

About brighthush

In today’s hyper‑connected marketplace, brands that can harness data, creativity, and technology to reach the right audience at the right time are the ones that thrive. brighthush is at the forefront of this transformation, offering a suite of data‑driven marketing solutions that empower businesses to grow, engage, and convert. Our culture is built on curiosity, collaboration, and a relentless pursuit of measurable impact. Whether you’re a seasoned marketer or a rising star eager to make a difference, brighthush provides a dynamic, inclusive environment where your ideas can flourish.

Why Join brighthush?

• Remote‑First Flexibility: Work from anywhere in the world with a flexible 20‑hour week that fits your lifestyle.
• Impactful Work: Your campaigns will directly influence lead generation, revenue growth, and brand visibility.
• Growth & Learning: Access to cutting‑edge tools, AI platforms, and ongoing training to sharpen your skills.
• Collaborative Culture: A supportive team that values transparency, accountability, and mutual success.
• Competitive Compensation: Competitive hourly rates, performance bonuses, and a comprehensive benefits package.

Role Overview

We’re seeking a proactive, detail‑oriented Marketing Virtual Assistant to become the backbone of our paid advertising and brighthush Outreach initiatives. In this hybrid role, you’ll manage brighthush Ads, orchestrate personalized outreach campaigns, maintain our CRM, and produce insightful performance reports—all while working independently in a remote setting.

Key Responsibilities

Paid Advertising – brighthush Campaign Management

• Set up, optimize, and monitor brighthush Ads campaigns across multiple verticals.
• Track and analyze key metrics (CPL, CTR, CPC, ROAS) to gauge campaign health.
• Conduct A/B testing on creatives, copy, and audience segments; recommend data‑driven improvements.
• Coordinate with creative teams to ensure timely delivery of ad assets and copy.
• Maintain budget discipline, ensuring spend aligns with ROI targets.

brighthush Outreach & Lead Generation

• Build and segment prospect lists using brighthush Sales Navigator and other research tools.
• Craft personalized connection requests and follow‑up sequences that resonate with target personas.
• Track outreach activity, nurture conversations, and qualify leads for the sales pipeline.
• Schedule and confirm discovery calls, ensuring a smooth handoff to the sales team.
• Keep CRM records up‑to‑date, tagging interactions and outcomes for future reference.

Reporting & Administration

• Generate weekly marketing dashboards summarizing ad performance, outreach metrics, and lead funnel status.
• Document campaign workflows, SOPs, and best practices for internal knowledge sharing.
• Organize digital assets, project files, and campaign archives for easy retrieval.
• Support ad‑hoc marketing projects, such as event promotion, content calendars, or market research.

Essential Qualifications

• Minimum 2 years of experience in digital marketing, paid media, or marketing support roles.
• Hands‑on experience managing brighthush Ads and executing brighthush Outreach campaigns.
• Proficiency with CRM platforms (brighthush, brighthush, or similar) and marketing automation tools.
• Strong analytical mindset: ability to interpret data, identify trends, and recommend actionable insights.
• Excellent written communication skills in English; adept at crafting compelling copy.
• Exceptional organizational and time‑management abilities; can juggle multiple campaigns simultaneously.
• High attention to detail and a commitment to delivering error‑free work.
• Self‑starter who thrives in a remote, autonomous environment.

Preferred Experience & Tools

• brighthush Sales Navigator proficiency.
• Experience with outreach platforms such as brighthush, brighthush, brighthush, or brighthush.
• Design skills using brighthush or similar graphic tools.
• Familiarity with AI productivity tools (brighthush, brighthush, etc.) to streamline copywriting and research.
• Knowledge of brighthush Campaign Manager and ad‑creation best practices.
• Background in B2B marketing and lead generation.

Skills & Competencies for Success

• Data‑Driven Decision Making: Translate numbers into strategy.
• Process Orientation: Build repeatable workflows that scale.
• Communication: Articulate ideas clearly across teams and stakeholders.
• Problem Solving: Identify bottlenecks and devise creative solutions.
• Adaptability: Stay agile in a fast‑moving digital landscape.
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