eCornell Marketing Specialist (Remote)

Marketing SpecialistAs Cornell University's online learning unit, eCornell delivers online professional certificate courses to individuals and organizations around the world.Courses are personally developed by Cornell faculty with expertise in a wide range of topics, including data analytics, management, marketing, human resources, leadership, and STEM.Students learn in an interactive, small cohort format to gain skills they can immediately apply in their organizations, while earning a professional certificate from Cornell University.eCornell has offered online learning courses and certificate programs for 15 years to over 130,000 students at more than 2,000 companies.The Marketing Specialist will assist with the implementation and day-to-day execution of eCornell's email communications and marketing automation programs.This role plays a critical part in driving engagement, nurturing leads, and supporting enrollment goals through strategic and data-driven email marketing efforts.The ideal candidate will have strong expertise in sales and marketing software including Pardot and Salesforce, with hands-on experience building and launching email campaigns, configuring audience segmentation, and optimizing automation workflows.In addition to technical proficiency, the Marketing Specialist should possess a keen eye for detail, a strong understanding of email marketing best practices, and the ability to analyze campaign performance to inform future strategies.This role will collaborate closely with cross-functional teams including marketing, enrollment, and product to ensure messaging consistency and alignment with broader organizational goals.A proactive mindset, excellent communication skills, and a passion for continuous improvement are essential for success in this position.What You Will Do :Support our communications and email automation teams.Build outbound mass email communications through marketing automation software, including implementing appropriate lists and suppressions.Execute automation workflows and email campaigns set up in Pardot and Salesforce.Write and interpret complex email automation and segmentation rules, dynamic lists, email drafts / templates, and forms / form handlers.Design premium email communications for a prestigious brand; write compelling copy for email marketing.Maintain email best practices and test / QA all communications.Work collaboratively with departments across the organization to accomplish objectives and maximize impact of strategic initiatives.Assist with special projects as assigned.What You Will Need :Bachelor's degree and 3 to 5 years relevant experience or equivalent combination.Professional experience using sales and marketing automation softwareHands-on experience using Pardot and Salesforce or similar marketing automation tools.Sound understanding of email marketing strategy and digital marketing operations.Exceptional marketing copywriting skills and editing ability.Working knowledge of email design and automation best practices.A strong grasp of the intricacies of marketing automation logic, rules, actions, and suppression lists.Ability to understand systems integrations between marketing automation (Pardot), CRM (Salesforce), web forms, and other systems.Agility and excellent time management skills to plan, coordinate, prioritize multiple initiatives amidst changing priorities.Ability to execute on a high volume of communications deliverables with an exceptional attention to detail.Strong problem-solving and critical thinking skills.Excellent written and oral communication skills.Positive and responsive approach; ability to collaborate and work effectively with designers and developers, to maximize deliverables.Tech savvy and a drive to learn and master new technologies and tools.Basic familiarity with HTML and CSS coding for email a plusGraphic design and animation skills / experience a plusRewards and Benefits :This position is based in Ithaca, New York, however, the successful applicant may perform this role remotely anywhere within the United States.The New York Convenience of employer guidelines require New York State individual tax reporting and withholdings for this position.Additional individual state income tax filings may also be required if working temporarily outside New York State.Cornell receives national recognition as an award-winning workplace for our health, wellbeing, sustainability, and diversity initiatives.Our benefits programs include comprehensive health care options, generous retirement contributions, access to wellness programs, and employee discounts with local and national retail brands.Our leave provisions include health and personal leave, three weeks of vacation and 13 holidays :Martin Luther King, Jr.Day, Memorial Day, Juneteenth, Independence Day, Labor Day, Thanksgiving and the day after, and an end of the year winter break from December 25-January 1.Cornell's impressive educational benefits include tuition-free Extramural Study and Employee Degree Program, tuition aid for external education, and Cornell Children's Tuition Assistance ProgramUniversity Job Title :Marketing Specialist IIIJob Family :Communications / MarketingLevel :FPay Rate Type :SalaryPay Range :$75,381.00 - $87,605.00Remote Option Availability :Remote. Experience: 3 years required