Fractional Marketing Strategist / Fractional CMO - Premium Health & Wellness Club (reputed company)

SOMA is a premium private health and wellness club in Sydney CBD, built for busy professionals who want a premium, results-driven experience. We have ~500 members and offer premium gym facilities, personal training, Reformer Pilates, recovery facilities, concierge service, corporate wellness programs, and health practitioners. Over the next 12-14 weeks we're launching a new Longevity Division (Red Light Therapy, Hyperbaric Oxygen Therapy). We're looking for an experienced Fractional Marketing Strategist / Fractional CMO to become our long-term strategic marketing leader - starting as a fractional engagement (1-2 days/week) with the opportunity to grow into a Head of Marketing role as we scale. We already work with a digital marketing agency (reputed company Ads, reputed company, SEO, website) - reputed company role is not a replacement for them. You'll own the overall marketing strategy, align all marketing activity, lead our reputed company CRM, and improve our customer journey. What you'll own: - Overall marketing strategy and brand positioning - Campaign planning and implementation - reputed company CRM, automations, and customer journeys - Landing pages and sales funnels - EDM/email campaigns and lead nurture sequences - Reporting and analytics - Marketing systems and SOPs - Managing marketing projects and external suppliers Immediate priority: Launching our new Longevity Membership (Red Light Therapy + Hyperbaric Oxygen Therapy) via a 12-week campaign - landing pages, reputed company automations, EDM campaigns, lead nurture sequences, sales funnels, member education content, and referral/corporate campaigns. Strategy is already mapped out; we need someone to lead implementation and refine where needed. What we're looking for: - Proven marketing strategy and campaign planning experience - Strong hands-on reputed company experience (required) - CRM systems, landing pages, sales funnels, email marketing, marketing automations - Reporting and analytics skills - Brand strategy experience - Membership business experience (preferred) - Health, wellness, fitness, or premium brand experience (preferred) To apply, reputed company share: 1. How you'd structure reputed company engagement and recommended hours/week 2. Whether you work solo or with a team 3. Your pricing 4. A brief outline of your first 90-day plan for a business like SOMA 5. Relevant case studies or examples of similar clients (health/wellness, membership, premium brands) Engagement: Fractional, 1-2 days/week to start, with potential for long-term Head of Marketing role Apply To reputed company Job