Google Ads Specialist

Job Overview We are seeking a dynamic and results-driven Google Ads Specialist to lead our paid search and digital marketing campaigns. In this role, you will craft, execute, and optimize targeted advertising strategies across multiple platforms to boost brand visibility, drive high-quality traffic, and maximize ROI. Your expertise in performance marketing, media planning, and analytics will empower our marketing efforts to reach new heights. This paid position offers an exciting opportunity to influence our digital presence and contribute to our growth through innovative advertising solutions. Duties Develop comprehensive Google Ads campaigns including search, display, shopping, and video ads to meet specific marketing objectives. Conduct detailed keyword research using SEO tools and analytics platforms to identify high-performing keywords that enhance campaign effectiveness. Manage budgets efficiently across paid search marketing channels such as Google AdWords, Bing Ads, and Microsoft Ads, ensuring optimal media performance. Monitor and analyze campaign performance using Google Analytics, web analytics reporting tools, and media performance analytics to inform data-driven decision making. Optimize campaigns through conversion tracking, A/B testing, bid adjustments, and audience segmentation to improve click-through rates and conversion rates. Coordinate with social media management teams to integrate social media advertising strategies on platforms like Facebook and Twitter Ads for cohesive marketing efforts. Prepare detailed reports on media planning outcomes, web analytics insights, and ROI metrics using spreadsheets and pivot tables for stakeholder review.

Qualifications

Proven experience managing PPC (Pay-Per-Click) campaign management with a strong understanding of SEM (Search Engine Marketing) principles. Proficiency in Google Ads (formerly Google AdWords), Google Tag Manager, DoubleClick, and other SEO tools for campaign setup and tracking. Strong knowledge of digital marketing channels including paid search marketing, social media advertising, affiliate marketing, and media buying. Expertise in web analytics tools such as Google Analytics for tracking website traffic patterns and conversion optimization strategies. Ability to manage budgets effectively within a search marketing role while maintaining a focus on ROI maximization. Familiarity with media planning processes using spreadsheets, pivot tables, and web analytics reporting tools. Excellent communication skills with the ability to collaborate across teams on marketing campaign budget management and media performance analytics. Join us as a Google Ads Specialist if you’re passionate about leveraging data-driven insights to craft compelling digital campaigns that deliver measurable results! Pay: $30,000.00 - $60,000.00 per year Work Location: Remote