Growth Marketing Manager - Paid Media & Athlete Acquisition
Company: Special Strong Location: Remote | Travel as required Employment Type: Full Time Reports to: Chief Operating Officer Compensation: $80,000 to $120,000 base salary, plus performance bonuses BUILD MARKETING THAT CHANGES LIVES Special Strong is a growing adaptive fitness franchise serving children, adults, and veterans with disabilities. We have 35 operating franchises, 48 sold franchises, and 90 territories across 20 states, adding 3 to 6 new franchises monthly. We’re hiring a hands-on Growth Marketing Manager to drive athlete acquisition, increase franchise revenue, and build scalable marketing systems. This is a senior individual contributor role with real ownership, autonomy, and future leadership potential. WHAT YOU’LL OWN
- Paid Advertising: Personally build, manage, and optimize Meta Ads campaigns, budgets, audiences, and creative testing.
- Athlete Acquisition: Generate qualified leads, bookings, and paying athletes while improving acquisition costs and marketing ROI.
- GTM Strategy: Develop repeatable go to market campaigns for existing territories and new franchise launches.
- CRM and Conversion: Use SGP, our proprietary web based platform, to optimize lead tracking, automation, follow up, and enrollment conversion.
- Local Marketing: Improve Google Business Profiles, local SEO, and franchisee marketing performance.
- Analytics: Track campaign performance, conversion rates, and athlete enrollment using Meta Ads Manager, GA4, and CRM reporting.
WHAT WE’RE LOOKING FOR
- 3+ years of hands on Meta Ads experience with proven results.
- Experience with franchise, multiple location, or local service marketing.
- Strong understanding of lead generation, CRM systems, marketing automation, and conversion tracking.
- Ability to independently manage budgets, optimize campaigns, and improve results.
- Working knowledge of Google Ads, Google Analytics 4, and local SEO.
- Strong analytical skills, ownership, and communication.
WHY JOIN SPECIAL STRONG?
- Meaningful Impact: Help people with disabilities live stronger, healthier lives.
- Real Ownership: Lead daily marketing execution within approved budgets.
- Growth Opportunity: Build scalable systems across a growing national franchise network.
- Career Potential: Opportunity to grow into a leadership role.
COMPENSATION AND MISSION $80,000 to $120,000 annual base salary, plus performance bonuses. Our faith shapes how we lead and serve. Our values are Stewardship, Transparency, Relationship-Focused, Ownership, No Judgment, and Generosity. Special Strong is an equal opportunity employer. Ready to help more athletes find Special Strong? Apply today. This is a remote position. Remote Skills: Advertising, Analysis Skills, Automation, Budget Management, Budgeting, Campaigns, Customer Relationship Management (CRM), Customer Relationship Management (CRM) Systems, Google Analytics, Lead Generation, Leadership, Marketing, Marketing Automation Software, Performance Analysis, Process Improvement, Return on Investment (ROI), Revenue Growth, Sales Qualification, Scalable System Development, Search Engine Optimization (SEO), Website Conversion, Willing to Travel Special Strong Corporate