Lead Product Marketing Manager
Posted via SalaryGuide - the career platform built for marketers. Envestnet is hiring a Lead Product Marketing Manager for a remote role in the United States , with a stated base salary range of $114,500 to $143,100 and eligibility for an additional incentive component. Own positioning and go-to-market work for Tamarac and Unified Managed Platform (UMP), turning portfolio management, trading, and personalization capabilities into clear value for financial advisors and enterprise RIA leaders. This role combines strategic ownership, hands-on launches, and influence across Product, Sales, Marketing, and Client Service. Open the full role on SalaryGuide to explore the job breakdown and tailor your resume to the JD. Role Snapshot Title: Lead Product Marketing Manager Company: Envestnet Location: United States, remote Base salary: $114,500 to $143,100 Preferred experience: 6+ years in product marketing, with meaningful exposure to B2B SaaS, wealth management, or fintech Application window closes: December 31, 2026 Visa sponsorship: This position is not open to candidates requiring visa sponsorship Company Overview Envestnet is a WealthTech company helping financial advisors serve clients through technology, actionable insights, and industry support. With over 25 years of experience and approximately $7.0 trillion in platform assets, Envestnet serves advisors across banks, wealth managers, brokerages, and registered investment advisors.
About the Role
Join a Product Marketing team connecting Envestnet's product strategy with advisor and enterprise client needs. You will lead positioning, messaging, and go-to-market programs for Tamarac and UMP, translating complex technology into compelling stories and campaigns that drive awareness, adoption, and measurable business results.
Responsibilities
Own positioning, messaging, and value propositions for Tamarac and UMP, connecting portfolio management, trading, and personalization capabilities to advisor and enterprise needs. Build market intelligence around RIA buyer personas, the competitive landscape, and the client journey. Recommend positioning and strategic actions based on research. Partner with Product Management on roadmaps, packaging, and priorities using client feedback, competitive intelligence, and market trends. Own external product launches and go-to-market execution, including messaging, collateral, website content, trade events, lead generation, and client communications. Develop campaigns across email, webinars, social media, and lifecycle marketing to generate demand and drive product adoption. Define, track, and report on outcomes such as adoption, pipeline, and retention. Align Product, Sales, Marketing, and Client Service teams, and equip customer-facing teams with training, playbooks, and supporting materials. Mentor peers and strengthen the team's positioning, messaging, and launch work while owning strategic initiatives.
Qualifications
Ability to translate complex technical capabilities, including portfolio management, trading, tax optimization, and unified managed account structures, into clear value propositions. A track record of owning go-to-market and launch processes from positioning through launch and measured outcomes. Strong written and verbal communication, storytelling, and the ability to move between strategy and hands-on execution. Comfort using data to define, track, and report on marketing outcomes. Experience managing or mentoring at least one direct report, or clear readiness for first-time people leadership. Bachelor's degree or equivalent experience. Relevant experience may come from current responsibilities, prior roles, project work, leadership opportunities, or comparable experiences. Preferred Qualifications 6+ years of product marketing experience with meaningful B2B SaaS, wealth management, or fintech exposure. Direct RIA or advisor-technology experience is strongly preferred. Experience with Tamarac, UMP, or comparable RIA-focused portfolio management, trading, or UMA platforms such as Orion, Black Diamond, or Addepar. Experience marketing AI-forward wealth management products. Lifecycle or demand generation marketing strategy experience. Familiarity with AI tools for research, content creation, or workflow automation. Experience working through a team or organizational transformation.
Compensation and Benefits
Base salary range of $114,500 to $143,100, with individual pay determined by factors including experience, skills, education, certifications, and geographic location. Eligibility for an additional incentive component. Medical insurance, PTO, 401(k) company match, paid parental leave, education reimbursement, disability coverage, and mental health and wellness support, subject to plan eligibility rules. Flexibility in how and where work gets done, with support for professional development. Job Listing Disclaimer This role is listed on SalaryGuide for informational purposes. SalaryGuide is not the employer, recruitment agency or hiring representative for this position. Hiring decisions and the application process are managed by the employer. SalaryGuide will never ask candidates to pay to apply for a job or request bank details or identification documents as part of an application. Apply Through SalaryGuide Ready to lead positioning and launches for technology used by financial advisors? The full role opens on SalaryGuide. Review the details and apply before the application window closes on December 31, 2026.