Remote Position
Manager, Growth Marketing, Analytics
🌍 Remote · United States
💼 Full-time
Job Description:
- Develop and own an integrated marketing measurement framework across websites, email, social media, paid media, mobile, CRM and other digital channels
- Establish meaningful KPIs and benchmarks tied to organizational goals
- Analyze marketing, customer and campaign performance to identify growth opportunities across WorldatWork programs and offerings
- Develop and evaluate strategies to grow WorldatWork's database of qualified HR professionals
- Identify new audiences, acquisition channels and lead-generation opportunities
- Measure the quality and downstream value of acquired audiences
- Build and maintain dashboards, reporting and attribution models connecting marketing activity and customer behavior to business outcomes
- Provide actionable insights to Marketing leadership and business stakeholders
- Analyze customer journeys, marketing funnels and audience behavior to identify friction, cross-sell opportunities and lifecycle optimization areas
- Own analysis of website, landing-page, SEO and conversion performance using GA4 and other analytics platforms
- Serve as Marketing's internal performance lead for agency-managed paid media
- Evaluate channel effectiveness, acquisition costs, return on investment and other performance indicators
- Recommend opportunities to optimize media investment
- Develop and support A/B and multivariate testing and optimization programs
- Partner with the Marketing team, agency partners and internal stakeholders on tracking, measurement and optimization from campaign launch through completion
- Translate complex data into clear insights and recommendations
- Foster data-informed decision-making and continuous improvement
- Provide outstanding internal and external customer service and perform other duties as assigned
Requirements:
- Bachelor's degree or equivalent practical/professional experience in Marketing, Business, or a related discipline
- 5+ years of experience in growth marketing, marketing analytics, performance marketing, digital marketing or related disciplines
- Demonstrated experience using data and customer insights to develop audience acquisition, engagement, conversion and growth strategies
- Advanced experience with GA4 and digital analytics platforms
- Ability to analyze customer behavior across multiple channels and touchpoints
- Experience with HubSpot and Salesforce reporting or comparable marketing automation and CRM platforms strongly preferred
- Strong understanding of paid media measurement, campaign attribution and performance optimization
- Experience developing dashboards, measurement frameworks and data visualizations
- Ability to translate complex data into clear, actionable recommendations
- Experience with A/B testing, conversion-rate optimization, customer journey analysis and digital acquisition
- Working knowledge of SEO, lead generation, audience development and lifecycle marketing
- Strong analytical, critical-thinking, problem-solving and communication skills
- Experience supporting multiple products, audiences or business lines in an association, membership organization, B2B or similarly complex marketing environment preferred
Benefits:
- Ongoing professional development training opportunities
- Health insurance
- Dental insurance
- Vision insurance
- Well-being benefits
- Health savings benefits
- Flexible spending benefits
- Retirement benefits
- Eligibility for an annual discretionary bonus with a target of 10% of base salary
- Remote work option