Manager, Tagging and Analytics

Job Description: Job Title: Manager, Tagging and Analytics Location: Remote | USA Reports to: Head of Analytics and Insights - SmartDigital Employment Type: Full-time This is a new vacancy About the Role: As the Manager, Tagging and Analytics, you will serve as the guardian of data quality and tagging governance for our retail analytics ecosystem. You will be the central point of contact for all tagging initiatives, working across internal teams and external vendors, to balance strategic vision with meticulous attention to detail and tenacity to ensure proper tagging produces consistent data. This data will inform advanced analytics across programs within the SmartDigital business portfolio. As the Manager, Tagging and Analytics, you will directly influence the quality and reliability of our retail analytics infrastructure. Your work will enable better business decision-making by ensuring that clean, standardized, and verified data flows through all our analytics systems. You will establish yourself as the subject matter expert on tagging governance, empowering business partners and technical teams with clear standards and best practices. By maintaining rigorous data hygiene protocols and managing strategic vendor relationships, you will reduce analytics errors, improve data trust across the organization, and position our retail analytics function as a trusted source of truth with clients and partners. In this role, you will do the following: Tag Governance & Accuracy - Optimizing and maintaining tag placements across tag management container (Adobe, GTM, Tealium, etc.) - Data layer validation - Release management - Monitoring tagging defects, QA, and troubleshooting - Owning day-to-day relationships with vendors and developers to identify discrepancies and nuance - Governance frameworks and standards enforcement - Current-state privacy and consent compliance - Coordinate audit reports internally and externally to ensure all digital tools are tagged for reliable data capture Measurement Strategy & Analytics - Defining what should be measured - Building tagging specifications - KPI alignment across internal teams, vendors, and clients - Customer journey instrumentation - Prioritization and roadmap development - Training and enabling stakeholder teams on tagging standards and best practices - Communicating data quality status and defect trends to stakeholders/clients Future-State Architecture - Evaluating server-side tagging - Data collection architecture - Strategic evaluation of build-versus-buy tradeoffs for tag management and data collection - Evolving privacy and consent architecture - Scaling measurement capabilities Leadership Responsibilities: - Build and mentor a culture of data quality and analytics discipline across the organization; actively champion tagging governance as a core value - Partner with the Head of Analytics and Product Development team on strategic planning, roadmap development, and alignment of tagging initiatives with broader business and analytics goals - Facilitate cross-functional meetings and stakeholder discussions to ensure tagging requirements are understood, documented, and prioritized appropriately - Provide clear direction and decision-making authority on tagging standards, resolving conflicts between business needs and data governance requirements - Actively participate in organizational goal setting and support departmental objectives through excellence in tagging governance and data quality management Required Qualifications: - 6-10 years of experience in digital analytics, measurement, or data governance roles, with demonstrated expertise in analytics implementation and best practices - 2+ years of hands-on experience with GA4 (Google Analytics 4) implementation, configuration, and troubleshooting; comprehensive understanding of GA4 tagging architecture, events, parameters, and data models - 5+ years working in a tag management system (TMS) environment (such as Google Tag Manager); ability to design and implement complex tagging solutions - Bachelor's degree required; master's degree preferred. - Proven experience developing or enforcing data governance frameworks, standards, and compliance protocols in complex digital ecosystems - Strong project management skills with demonstrated ability to manage multiple vendors, oversee implementation timelines, and deliver projects on schedule and within budget - Excellent communication and presentation skills; ability to translate technical tagging concepts into clear guidance for non-technical stakeholders - Retail, e-commerce, or omnichannel experience preferred; understanding of retail analytics use cases, metrics, and KPIs - Experience with web analytics QA/testing methodologies, debugging tools, and data validation techniques - Strong organizational skills with exceptional attention to detail; manage complex documentation and maintain version control - Self-starter with the ability to drive initiatives independently while collaborating effectively across teams - Analytical mindset with problem-solving orientation; ability to identify root causes of data issues and implement sustainable solutions - Travel domestically up to 5% based on business needs. Preferred Qualifications: - Experience with enterprise-level digital transformation or analytics modernization initiatives - Familiarity with additional analytics platforms (Adobe Analytics, etc.) - Knowledge of API integrations, data warehousing, or