Managing Digital Strategist
About the role
Forward Blue is a grassroots-funded progressive PAC that raises money and builds power for bold Democrats across the country and turns out low-propensity young voters.
We're hiring a Managing Digital Strategist to lead our digital program. You will set the strategy, own the revenue and list-growth goals, manage the calendar and the people who execute it, and report results directly to the Digital or Operations Director. Email, SMS, list growth, testing, deliverability, and our digital vendors all sit with you. This is a cycle role with the opportunity to become permanent, with an estimated end date of November 31, 2028.
What you'll own
Strategy and goals
Build the annual and monthly digital plan: revenue targets, list-growth goals, and the calendar of pushes, deadlines, and rapid-response windows.
Forecast revenue by channel and month, then track actuals and adjust the plan when results move.
Decide where our attention and budget go across email, SMS, list growth, and new channels.
Program execution
Own the email and SMS calendar and every send on it, from concept to final QA.
Set and enforce production standards: segmentation rules, suppressions, QA checklists, and approval steps.
Write and edit high-stakes copy yourself, and set the house voice for the rest of the team.
Lead rapid response when news breaks, including nights and weekends.
Testing and data
Run a standing testing roadmap across copy, asks, formats, audiences, cadence, and send times.
Own reporting to the Executive Director: weekly dashboards, campaign readouts, and a quarterly program review.
List health and growth
Own deliverability and inbox placement, including sender reputation, list hygiene, and bulk-sender compliance.
Run onboarding, reactivation, recurring-donor, and sunset programs.
Plan and evaluate paid list growth, with cost-per-acquisition and payback targets.
Team, vendors, and platforms
Manage and develop junior staff and interns, including assigning work, giving feedback, and reviewing their drafts and builds.
Manage digital consultants and vendors: scopes, budgets, targets, and performance reviews.
What you bring
Required
4 to 5 cycles (or 6+ years) in digital fundraising for campaigns, PACs, committees, advocacy groups, or digital firms.
At least one cycle owning an email or SMS fundraising program, or running a client book at a firm, with responsibility for revenue goals.
Hands-on fluency in at least one mass email platform or CRM (ActionKit, NGP/EveryAction, Action Network, Switchboard, or similar). You can build and QA a send yourself.
A record of running A/B tests and turning results into strategy.
Deliverability experience: diagnosing inbox placement problems and fixing them.
Experience managing staff, consultants, or vendors.
Preferred
Experience with seven- or eight-figure digital fundraising programs.
Broadcast SMS strategy and compliance experience.
Paid list growth and acquisition budgeting.
SQL or a BI tool for self-serve analysis.
Experience leading a platform migration.
This role is probably not a fit if
Your experience is mainly paid media, social, communications, or press. We value those skills, but this job is email and SMS program leadership.
You have supported a program but never owned its goals and results.
You want to set strategy without touching production. On a small team, you'll still build, edit, and QA when it matters.
You have fewer than four cycles of digital fundraising experience. Our Digital Fundraising Associate role may be a better fit.
Compensation and benefits
Employer-paid Platinum health, dental, and vision coverage
Generous paid vacation and sick leave
Flexible hours outside peak periods
Home office stipend
100% remote, open to candidates anywhere in the United States
At Forward Blue, we’re building a team as bold and diverse as the movement we’re fighting for. We’re looking for creative thinkers, problem-solvers, and passionate advocates — especially young folks, people of color, and LGBTQ+ individuals — to join us.
4-5 cycles or 6+ years in digital fundraising; at least one cycle owning email/SMS program with revenue responsibility; hands-on fluency in mass email platform or CRM; A/B testing and deliverability experience; staff/vendor management experience.
Key Responsibilities
- setting digital strategy
- managing email and SMS programs
- leading team and vendors
Skills & Tools
ActionKit, NGP/EveryAction, Action Network, Switchboard, SQL, BI tool
Job Details
- Category: Marketing
- Seniority: Senior Level
- Commitment: Full Time
- Workplace: Remote — United States
- Salary: USD 80,000 – 90,000 / year
- Languages: English
Benefits
- Generous paid time off
About Forward Blue
A grassroots-funded progressive PAC that raises money and builds power for bold Democrats and turns out low-propensity young voters. — Industry: Non-Profit Organizations and NGOs