Marketing Analysy

\Role Description This is a part-time remote role for a Marketing Analyst. The Marketing Analyst will collect, organize, and interpret marketing and sales data to generate insights that support strategic decision-making. Daily tasks include analyzing campaign performance, preparing reports and dashboards, and identifying trends across customer segments and market channels. The role also involves collaborating with sales and engineering teams to align marketing activities with business goals, as well as communicating findings and recommendations to stakeholders in clear, data-driven narratives. The Marketing Analyst will support the development of marketing strategies, help optimize digital and traditional campaigns, and contribute to improving brand visibility within relevant engineering markets.

Qualifications

Candidates should possess strong Analytical Skills and experience with Analytics tools and methods. Candidates should possess Marketing Analytics skills, including the ability to evaluate campaigns, measure performance, and interpret market trends. Candidates should possess effective Communication skills for presenting insights, preparing reports, and collaborating with cross-functional teams. Candidates should possess basic Sales understanding to connect marketing data with lead generation, conversion, and revenue outcomes. Proficiency with spreadsheets, data visualization, or business intelligence tools (e.g., Excel, Power BI, or similar) is beneficial. Familiarity with digital marketing channels, CRM systems, and marketing automation platforms is an advantage. Bachelor’s degree in Marketing, Business, Engineering, Data Analytics, or a related field, or equivalent practical experience is preferred. Ability to work independently in a remote setting, manage part-time hours effectively, and meet deadlines consistently.