Marketing Business Partner
Practice Name
CorporateThe Marketing Business Partner is responsible for driving organic growth across a designated region of practices. This role is heavily data-driven, requiring a strategic mindset to analyze performance metrics, proactively identify opportunities for growth, and build strategic growth plans for the districts and practices within their region(s). While maintaining essential vendor coordination and management of assigned projects, the primary focus is on strategic planning and regional oversight to drive business growth. While this role will have significant support from leadership, they should be able to proactively and independently perform and execute their responsibilities with minimal daily supervision.
- Data Analysis & Strategic Insight:
- Analyze current practice performance metrics, identify, and prioritize growth opportunities based upon practice performance and operational considerations
- Utilize a wide range of patient data, including demographics, behavior and engagement, tapestry profiles, geolocation, transactional and product history, and more to proactively define and target customer profiles and optimize local marketing strategies.
- Leverage practice performance, market, macro- and micro-economic, competitive, and third-party demographic data to assess market share and competitive positioning.
- Growth Planning:
Requirements
- Bachelor’s degree in Marketing, Business, Finance, or a related field.
- 3-5 years of experience in marketing, analytics, or strategic planning roles, with a strong track record of using data to drive business results.
- 2+ years of experience interpreting and delivering performance information to core stakeholders.
- Demonstrated ability to evaluate large data sets and intricate reporting and translate insights into actionable growth strategies. Strong proficiency in Excel.
- Demonstrated ability to manage and coordinate cross functional resources to successfully complete projects on-time and within scope and budget.
- Demonstrated understanding of core marketing tools and systems, such as Paid and Organic Media, Digital listings, Search engine performance, CRM/Email/SMS marketing, and how to leverage these tools to grow the business.
- Familiarity with Workfront or related project management tool for effective project management is a plus.
- Excellent strategic thinking, communication, and stakeholder management skills, with proven confidence in collaborating with senior leadership.
- Ability to balance strategic oversight with day-to-day operational tasks in a fast-paced environment.
- Experience in vendor management and event coordination is a plus, though secondary to strategic responsibilities.
- Ability to execute the core aspects of their role in consultation with, and under the direction of Senior Manager.
- Ability to independently navigate complex stakeholder relationships with some supervision.
- A proactive, detail-oriented, and results-driven mindset.
Full Time / Part Time
Full-time
Work Location
Remote
Base Wage Range
$65k - $75k a yearBenefit Packages
Benefits: 401(k) with Match, Medical/Dental/Life/STD/LTD, Vision Service Plan, Employee Vision Discount, Program HSA/FSA, PTO, Paid Holidays *Benefits applicable to Full Time Employment only*Bachelor's degree in Marketing, Business, Finance or related field; 3-5 years marketing/analytics/strategic planning experience; 2+ years interpreting performance data; strong Excel proficiency; project management and stakeholder management skills.
Key Responsibilities
- analyzing performance data
- developing growth plans
- managing marketing projects
Skills & Tools
Microsoft Excel, Workfront, CRM, Email, SMS
Job Details
- Category: Marketing
- Seniority: Mid Level
- Commitment: Full Time
- Workplace: Remote — United States
- Salary: USD 65,000 – 75,000 / year
- Languages: English
Benefits
- 401k matching
- Generous paid time off
- Retirement plan
About AEG Vision
An eye care company driving organic growth across regional practices. — Industry: Healthcare