Senior Customer Marketing Associate – B2B SaaS & AI‑Powered Customer Communications & Program Management Lead – Championing Customer Success, Loyalty, and Revenue Growth at brighthush

Welcome to brighthush – Where Hospitality Meets Innovation

In today’s fast‑moving world, local restaurants, retailers, and small‑to‑mid‑size businesses are constantly searching for smarter ways to connect with their customers. At brighthush, we’re leading that transformation. By blending cutting‑edge SaaS technology with deep industry expertise, we empower operators to streamline operations, boost revenue, delight patrons, and keep their teams engaged. Our platform is more than software; it’s a partner that grows with each business we serve.

As a fast‑growing, mission‑driven company, we’re building a world‑class Customer Marketing team that turns data into meaningful, human‑centric connections. If you thrive on B2B SaaS, love experimenting with AI, and enjoy collaborating in a high‑velocity environment, brighthush is the place for you.

Role Overview

As a Senior Customer Marketing Associate, you will be the architect and executor of high‑impact customer communications that occur at the most critical moments in the customer journey. You’ll partner closely with Product, Customer Success, Engineering, and Sales to translate product updates, feature launches, and support initiatives into engaging, multi‑channel campaigns that drive adoption, retention, and advocacy. Your work will directly shape how brighthush’s customers perceive and interact with our platform, ensuring every touchpoint reinforces trust, value, and delight.

Key Responsibilities

1. Customer Relationship Management Communications at Scale

• Strategic Planning: Design a comprehensive communications roadmap that aligns with product releases, renewal cycles, upsell opportunities, and seasonal events.
• Trust‑Building Messaging: Craft sensitive, transparent communications that maintain and strengthen customer trust during onboarding, upgrades, and support incidents.
• Lifecycle Management: Map out communication touchpoints for each stage of the customer lifecycle, ensuring consistent brand voice and value proposition.
• Content Governance: Establish guidelines for tone, style, and compliance to ensure all customer‑facing content reflects brighthush’s brand values.
• Audience Segmentation: Work with data teams to create dynamic segments based on usage patterns, industry verticals, and engagement scores.
• Personalization Engine: Leverage AI‑driven personalization to tailor messaging at scale, increasing relevance and response rates.

2. Program Execution & Deployment

• Campaign Development: Build, test, and launch email, in‑app, push notification, SMS, and web campaigns using brighthush’s marketing tech stack.
• Segmentation & Personalization: Use data to segment audiences by usage, industry, and lifecycle stage, ensuring each message resonates.
• Quality Assurance: Oversee rigorous QA processes to guarantee flawless execution, correct segmentation, and accurate tracking.
• Performance Analysis: Monitor campaign metrics, generate insights, and present findings to stakeholders.
• Continuous Optimization: Use data to refine creative, timing, and channel mix for maximum impact.
• Cross‑Channel Orchestration: Coordinate with the digital marketing team to ensure seamless integration across email, SMS, web, and social platforms.

3. AI‑Driven Scale & Automation

• Copy Generation: Use next‑generation AI tools such as brighthush AI to draft copy, generate messaging variations, and accelerate content production.
• Workflow Optimization: Automate repetitive tasks, from content approvals to campaign scheduling, to free up creative bandwidth.
• Data‑Driven Insights: Analyze AI‑generated performance metrics to refine future campaigns and improve ROI.
• Experimentation Framework: Design and run A/B tests on AI‑generated content to validate effectiveness.
• Model Training: Collaborate with data science to fine‑tune AI models for better personalization and relevance.
• Compliance Automation: Ensure all AI‑generated content adheres to GDPR, CCPA, and internal brand guidelines.

4. Cross‑Functional Collaboration

• Product Partnerships: Translate product roadmaps into customer‑centric narratives that highlight value and ease of use.
• Customer Success Alignment: Work with CS teams to surface pain points and success stories that can be amplified through targeted communications.
• Engineering Coordination: Collaborate with tech teams to ensure seamless integration of marketing tech stacks and data pipelines.
• Sales Enablement: Provide sales teams with up‑to‑date collateral and messaging that supports their outreach efforts.
• Analytics Collaboration: Partner with analytics to build dashboards that track engagement, churn, and revenue impact.
• Product Feedback Loop: Capture customer insights from communications and feed them back into product development.

5. Agile Problem Solving

• Ad‑hoc Support: Respond quickly to urgent communication needs, such as outage notifications or compliance updates.
• Tool Troubleshooting: Resolve technical issues within brighthush’s marketing platforms.
• Continuous Improvement: Identify bottlenecks, propose solutions, and iterate on processes to keep pace with a rapidly growing customer base.
• Documentation: Maintain clear SOPs and knowledge bases for all communication workflows.
• Risk Management: Anticipate and mitigate potential communication risks, ensuring brand safety.
• Change Management: Lead change initiatives for new tools or processes, ensuring smooth adoption across teams.

Essential Qualifications

• 3+ years of experience in B2B SaaS marketing, with a strong foundation in program management and cross‑functional collaboration.
• Proven track record of designing and executing multi‑channel campaigns that drive measurable business outcomes.
• Hands‑on expertise with marketing automation platforms such as brighthush.
• Demonstrated ability to leverage AI tools to enhance creative output and operational efficiency.
• Strategic thinker with an execution focus—able to see the big picture while diving into the details.
• Excellent written and verbal communication skills, with a knack for crafting clear, compelling copy.
• Strong analytical mindset and comfort with data‑driven decision making.
• Experience in a high‑growth, fast‑paced startup environment.
• Knowledge of GDPR, CCPA, and other data privacy regulations.
• Proficiency in marketing analytics tools and dashboards.

Preferred Qualifications

• Experience with AI‑powered content generation platforms (e.g., brighthush AI).
• Background in data analysis, A/B testing, and performance measurement.
• Familiarity with the restaurant and retail technology landscape.
• Strong project management skills with a track record of delivering on tight deadlines.
• Experience with marketing analytics tools such as brighthush.
• Knowledge of GDPR, CCPA, and other data privacy regulations.

Skills & Competencies

• Strategic Planning & Execution
• Multi‑Channel Campaign Management
• Marketing Automation & Tech Stack Proficiency
• AI & Automation Integration
• Data Analysis & Insight Generation
• Cross‑Functional Collaboration
• Problem Solving & Adaptability
• Strong Written & Verbal Communication
• Project Management & Prioritization
• Customer‑Centric Mindset
• Change Management & Process Improvement

Career Growth & Learning Opportunities

At brighthush, learning is a continuous journey. As a Senior Customer Marketing Associate, you’ll:

• Lead high‑visibility projects that shape the customer experience across the entire product suite.
• Mentor junior marketers and share best practices, fostering a culture of knowledge exchange.
• Participate in cross‑departmental initiatives, gaining exposure to product strategy, sales enablement, and data science.
• Access a robust learning ecosystem, including internal workshops, external conferences, and AI‑focused training programs.
• Progress into senior leadership roles such as Marketing Manager, Director of Customer Marketing, or VP of Marketing.
• Earn certifications in marketing automation, AI content creation, and data analytics.
• Take ownership of strategic initiatives that directly influence company growth metrics.
• Build a personal brand within the industry through speaking opportunities and thought‑leadership content.

Work Environment & Culture at brighthush

Our culture is built on authenticity, respect, and humility. We celebrate diversity of thought and encourage every team member to bring their whole self to work. Key cultural pillars include:

• Collaboration: Open communication channels across teams, with regular cross‑functional syncs.
• Innovation: A sandbox mentality that empowers you to experiment with new tools, tactics, and ideas.
• Impact: Your work directly influences the success of our customers and the growth of the company.
• Flexibility: A hybrid work model that balances in‑office collaboration with remote flexibility.
• Well‑being: Comprehensive wellness programs, mental health resources, and generous time‑off policies.
• Community: Regular team‑building events, hackathons, and volunteer opportunities.
• Transparency: Open‑door leadership and regular town‑hall meetings to keep everyone informed.
• Recognition: A peer‑to‑peer recognition program that celebrates achievements big and small.

Compensation & Benefits

We offer a competitive total rewards package that includes:

• Base Salary: Competitive range based on experience and market benchmarks.
• Performance Bonus: Quarterly bonuses tied to campaign performance and company metrics.
• Equity: Stock options that allow you to share in brighthush’s long‑term success.
• Health & Wellness: Comprehensive medical, dental, and vision coverage, plus a wellness stipend.
• Retirement: 401(k) plan with company match.
• Paid Time Off: Generous vacation, sick leave, and personal days.
• Professional Development: Budget for conferences, courses, and certifications.
• Remote Work Flexibility: Option to work from anywhere with a fully equipped home office stipend.
• Technology Allowance: Monthly stipend for hardware, software, and internet upgrades.
• Family Support: Parental leave and childcare assistance programs.

Why Join brighthush?

At brighthush, you’ll be part of a mission‑driven team that is redefining how local businesses engage with technology. You’ll have the autonomy to experiment, the resources to scale, and the support to grow. If you’re ready to make a tangible impact on thousands of restaurants and retailers while advancing your career in a forward‑thinking environment, we want to hear from you.

Apply Today

Ready to bring your expertise to brighthush? Click the link below to submit your application and join a team that values innovation, collaboration, and customer success.