Paid Media Manager | igaming| Base + Bonus
About the Opportunity My client is a fast-growing online entertainment business operating within the highly competitive social gaming and sweepstakes space across the United States. Following significant investment in growth, marketing, and customer acquisition, they are now looking to hire a Paid Media Manager to take ownership of paid user acquisition across both established and emerging advertising channels. This is a highly visible role offering genuine autonomy, ownership, and the opportunity to help build and shape the paid acquisition function. The successful candidate will be entrusted with meaningful budgets and will play a key role in driving sustainable user growth across the US market. The client is seeking a commercially minded performance marketer who thrives in fast-paced environments and enjoys identifying new opportunities rather than simply maintaining existing campaigns. The Role As Paid Media Manager, you will be responsible for the strategy, execution, optimization, and scaling of paid acquisition campaigns across multiple channels. Working closely with creative, product, and data teams, you'll focus on driving high-quality user acquisition while continuously improving efficiency and long-term customer value. Success in this role will be measured not only through traditional acquisition metrics but through a deep understanding of downstream customer behavior, retention, lifetime value, and overall commercial impact. This is an excellent opportunity for an ambitious performance marketer who enjoys testing new ideas, scaling winning campaigns, and taking full ownership of acquisition performance.
Key Responsibilities
Paid Media Strategy & Execution Own the day-to-day management of paid acquisition activity across multiple digital advertising platforms. Develop and implement growth strategies designed to drive scalable and profitable user acquisition. Build, launch, manage, and optimize campaigns across paid social, search, display, programmatic, and emerging channels. Budget & Performance Management Manage and allocate substantial media budgets across channels, audiences, campaigns, and geographic markets. Monitor acquisition performance using metrics including CAC, CPA, ROAS, LTV, retention, deposit behavior, and overall user quality. Identify opportunities to scale successful campaigns while maintaining acquisition efficiency. Testing & Optimization Develop structured testing frameworks covering creatives, audiences, offers, landing pages, bidding strategies, and channel performance. Partner closely with creative teams to continuously improve ad performance through rapid experimentation and iteration. Analyze performance data to uncover trends, opportunities, and optimization priorities. Attribution & Measurement Work alongside technical and analytics teams to improve measurement frameworks and attribution accuracy. Support implementation and optimization of tracking solutions including pixels, Conversion APIs, server-side tracking, and incrementality testing. Evaluate performance beyond platform-reported metrics to understand true business impact. Growth & New Channel Development Research, validate, and scale new acquisition channels and opportunities. Explore emerging media platforms, influencer amplification strategies, Connected TV (CTV), native advertising, audio, and programmatic solutions. Identify growth opportunities across different states, audiences, and demographic segments within the US market. Reporting & Insights Produce regular reporting on channel performance, campaign effectiveness, testing outcomes, spend allocation, and user quality. Deliver actionable recommendations to stakeholders and leadership teams. Develop a strong understanding of the channels, creatives, audiences, and markets generating the highest-value users. Compliance & Industry Awareness Stay informed on advertising policies relevant to social gaming, sweepstakes, fintech, and other regulated industries. Ensure acquisition activity remains compliant with platform policies and applicable market regulations.
Requirements
Essential Experience 1-4+ years of experience within Paid Media, Performance Marketing, User Acquisition, or Growth Marketing. Hands-on experience managing campaigns across one or more platforms including Meta, TikTok, Google, Snapchat, Reddit, X, Native, Display, or Programmatic channels. Strong commercial understanding of acquisition metrics including CAC, CPA, ROAS, retention, attribution, payback periods, and customer lifetime value. Demonstrated ability to analyze performance data and make optimization decisions quickly and effectively. Experience managing budgets and scaling successful campaigns. Strong understanding of creative performance drivers and paid social best practices. Comfortable operating with a high degree of ownership and accountability. Preferred Background Experience within social casino, gaming, sweepstakes, iGaming, sportsbook, fintech, crypto, eCommerce, or other high-growth consumer sectors. Experience running acquisition campaigns targeting US audiences. Exposure to attribution platforms, server-side tracking, Conversion APIs, and incrementality testing. Experience evaluating performance at state, regional, or market level. Advanced Excel and/or Google Sheets skills. Experience working closely with creative production teams. Understanding of advertising regulations within regulated industries. What Success Looks Like Consistently scaling profitable paid acquisition activity. Identifying and validating new growth channels. Improving acquisition efficiency while maintaining long-term customer value. Building a strong understanding of audience, geographic, and creative performance. Successfully moving promising campaigns from testing to meaningful spend. Contributing to the ongoing development of a high-performing acquisition function. Acting as a true owner of paid growth rather than simply managing campaigns. Why Apply? Fully remote and location-flexible opportunity. High level of ownership and decision-making authority. Opportunity to help build and shape a growing paid acquisition function. Significant influence over channel strategy, testing frameworks, budget allocation, and growth initiatives. Join a business investing heavily in marketing, user acquisition, and expansion. Competitive salary plus bonus structure.