Performance Creative Strategist
Performance Creative Strategist Location: Fully Remote (Latin America) Engagement Type: Full-Time Independent Contractor Working Hours: Flexible schedule, minimum 40 hours per week About the Client Our client is a profitable, self-funded, AI-powered software company that helps e-commerce brands drive revenue through conversational SMS marketing. Its customers primarily operate in the beauty, fashion, and consumer goods industries. The company has a small, fully remote team that prioritizes asynchronous collaboration, with paid advertising serving as a key driver of growth.
About the Role
We are looking for a Performance Creative Strategist to own the end-to-end creative strategy for Meta advertising campaigns. This role combines customer research, direct-response marketing, creative production, and data analysis to consistently develop high-performing ads. You will be responsible for identifying compelling messaging angles, developing scripts and ad concepts, producing creative assets using AI tools, and analyzing campaign performance to inform future iterations. This is a hands-on role for someone who can independently turn customer insights and performance data into creative that drives measurable business results. Job Responsibilities Research ideal customer profiles, customer language, objections, and competitor advertising to identify effective messaging angles, hooks, and offers. Develop and manage a weekly creative testing roadmap, targeting approximately 10 new creatives per week for every $10,000 in advertising spend. Produce creative assets independently using AI tools, including video edits, static ads, scripts, and direct-response copy. Launch, monitor, and iterate Meta advertising campaigns as the advertising budget grows. Analyze performance metrics such as click-through rate (CTR), cost per click (CPC), conversion rate (CVR), customer acquisition cost (CAC), and return on ad spend (ROAS). Document why creative concepts succeed or underperform and use those insights to guide future testing. Evaluate and write landing page copy to ensure alignment between the ad's message and the landing page experience. Repurpose user-generated content (UGC) from creators and influencers into effective paid advertising assets. Build and optimize AI-powered workflows that increase creative output without compromising quality. Job Requirements 3+ years of experience in performance creative strategy, direct-response advertising, or a related field. Hands-on experience developing and running creative for Meta advertising campaigns. A portfolio of ads personally strategized that achieved meaningful advertising spend, with the ability to explain their performance and results. Strong understanding of direct-response marketing fundamentals, including customer awareness levels, customer avatars, objections, offers, hooks, and copywriting. Ability to independently produce creative assets, including scripts, static ads, light video editing, and long-form copy. Extensive, hands-on use of AI tools to support creative research, production, testing, and iteration. Strong analytical skills and the ability to make creative decisions based on advertising performance data. Fluent written and spoken English. Ability to work independently in a fully remote, asynchronous environment.
Nice to Have
Experience in direct-to-consumer (DTC) or e-commerce advertising, preferably over B2B SaaS marketing. Background in marketing Shopify businesses, retention marketing, conversion rate optimization (CRO), or marketing software. Experience evaluating and optimizing landing pages. Experience building structured creative testing systems.
What We Offer
Fully remote work with a flexible schedule. 15 days of paid time off. Direct collaboration with the CEO. A structured 90-day onboarding period with 30-, 60-, and 90-day milestones. A 90-day performance review with potential for expanded responsibilities and compensation progression.