PPC & Local SEO Specialist - Remote
About the Company
Tree Care Marketing Solutions (TCMS) is an award-winning digital marketing company based in Tucson, Arizona, specializing in marketing services for tree care businesses across North America. The company provides comprehensive, fully managed online marketing solutions, including custom websites, content development, pay-per-click advertising, and search engine optimization. TCMS focuses on delivering measurable results and building long-term relationships with its clients.
About the Role
TCMS is seeking a Paid Search & Local SEO Support professional to manage paid advertising campaigns and local search optimization for its clients. This hands-on role covers Google Ads, Local Service Ads, Bing Ads, Google Business Profile management, local citations, review monitoring, conversion tracking, and performance reporting. The successful candidate will have practical experience managing search advertising campaigns independently, strong analytical skills, and close attention to detail. You will monitor campaign performance, maintain accurate account structures, identify optimization opportunities, and use data to improve lead generation and local search visibility across multiple client accounts. This is a remote position offered on a full-time or contract basis. Responsibilities may evolve as business needs change.
Key Responsibilities
Account Setup and Maintenance Create new Google Ads and Local Service Ads accounts or restructure existing accounts to meet TCMS standards. Configure Local Service Ads accounts, including verification and background check processes. Develop detailed advertising profiles covering business information, service areas, business hours, and services offered. Conduct keyword research and develop keyword and negative keyword lists. Create ad groups and write ad copy aligned with client goals. Build landing pages using Unbounce or WordPress Beaver Builder, or provide content specifications to the web team. Configure conversion tracking through Google Tag Manager and/or WhatConverts, including form submissions and call tracking. Test and verify conversion tracking to ensure accurate attribution. Maintain organized account structures that follow TCMS naming conventions and standards. Campaign Management Manage budgets for Google Ads and Local Service Ads to support cost-effective lead generation. Adjust bids to maintain competitive ad placement and achieve target lead volumes. Optimize campaigns regularly to increase conversions while staying within client budgets. Conduct A/B testing of ad copy, landing pages, and targeting where appropriate. Build remarketing campaigns using RLSA and audience lists when applicable. Monitor campaigns daily and identify, resolve, or escalate issues promptly. Apply demographic, device, and geographic targeting based on strategy recommendations. Stay informed about Google Ads platform updates, new features, and best practices. Follow established standard operating procedures for campaign management. Document weekly campaign optimizations and the reasons behind changes. Google Business Profile and Local SEO Management Set up, claim, and optimize Google Business Profile listings for new and existing clients. Maintain accurate business information, service areas, operating hours, photos, and services. Create and publish Google Business Profile posts aligned with seasonal campaigns and client promotions. Build and manage local citations across directories such as Google, Yelp, Bing Places, and Angi. Audit and correct inconsistencies in business names, addresses, and phone numbers across citation sources. Monitor and respond to Google reviews according to TCMS guidelines. Flag negative reviews and escalate concerns to the client success team when necessary. Support review generation through established outreach processes when applicable. Identify and resolve listing issues, including duplicate profiles, suspended listings, and incorrect edits. Paid Search and Local SEO Analysis and Reporting Configure and use Google Analytics goals and funnels to analyze paid campaign performance. Monitor lead volume, cost per lead, conversion rates, and return on ad spend (ROAS). Track local SEO performance indicators, including Google Business Profile views, search impressions, direction requests, call clicks, and review ratings. Build, maintain, and improve monthly client reports using AgencyAnalytics. Maintain dashboards covering key paid search and local SEO metrics. Analyze performance data to identify trends, issues, and opportunities for improvement. Provide actionable recommendations to the Head of Paid Search. Document campaign changes, optimization activities, and their impact on results. Flag underperforming campaigns, listings, and accounts that require attention. Deliver monthly reports on schedule and communicate significant performance trends or anomalies promptly.
Required Qualifications
At least 2 years of hands-on experience developing advertising strategies, building Google Search Ads campaigns, and actively managing them. Demonstrated ability to make independent campaign decisions and execute optimizations rather than simply following checklists or implementing instructions. Google Search Ads individual certification. Advanced proficiency in Google Ads Search campaigns. Intermediate proficiency in Google Local Service Ads and Bing Ads. Intermediate experience with Google Business Profile management and local citation management. Intermediate skills in review monitoring and response, conversion tracking using Google Tag Manager and WhatConverts, and reporting with AgencyAnalytics. Working knowledge of project management and communication tools such as Monday.com and Slack. Basic experience with landing page builders such as Unbounce and Beaver Builder. Strong attention to detail and a commitment to accurate account setup, campaign management, and reporting. Analytical thinking and the ability to turn paid search and local SEO data into actionable improvements. Problem-solving skills, sound judgment, and the ability to recognize when support is needed. Effective time management when handling multiple accounts and deadlines. A willingness to learn and stay current with advertising platform updates and local SEO practices. Clear communication skills, including proactive updates on progress, issues, and recommendations. A reliable, self-directed approach with a focus on delivering results.
Preferred Qualifications
Experience with Google Remarketing and Display Ads. Experience using Adalysis for advertising account management. Google Analytics individual certification. Experience with BrightLocal or similar local SEO and citation management tools. Experience managing Google Business Profiles and executing local SEO initiatives. Work Arrangement and Technical Requirements This is a remote position. Candidates must have: A fast, reliable wired internet connection with a minimum speed of 25 Mbps. An updated computer, quality headset, microphone, and working webcam for video calls. A quiet, private home office with minimal distractions. An Apple computer, such as an iMac or MacBook, is preferred. Salary and Benefits Compensation details are not specified. Benefits include 401(k), health insurance, paid time off, and vision insurance. Equal Opportunity Employer Tree Care Marketing Solutions is an equal-opportunity employer that values diversity and inclusion. The company is committed to building strong, diverse teams representing different nationalities, backgrounds, experiences, identities, abilities, and perspectives. TCMS strives to provide an inclusive and supportive workplace where employees can do their best work.