PPC Specialist

Hero

PPC Specialist

Remote | Reports to the Senior Manager, PPC | Up to USD $106,250 total annual cash compensation

Base salary up to USD $85,000 plus a monthly performance bonus of up to 25%, with comprehensive benefits included.

WHERE THIS ROLE CAN LEAD

Senior PPC Specialist

PPC Manager

Career progression that takes 4-5 years elsewhere can happen in 1-2 years here for high performers.

Build and optimize paid campaigns for a $1Billion+ e-commerce brand, with Google Ads at the core and Meta in the mix.

We've been AI-first since December 2023: AI-assisted keyword and search-term research is already part of the daily campaign workflow. Every optimization ships with an LLM validation link before it gets approved and implemented.

Talent Partner

Life at Puffy

Collaborate with the top 1% of global talent.

Hear directly from our team about what it’s like to build your career at Puffy.

Want to see more? Follow the team’s journey on Instagram: @PuffyCareers

Opportunity

About the Role

The Opportunity

You'll own the day-to-day execution of Google Ads for Puffy.com, a $1Billion+ e-commerce brand, across brand and non-brand Search, Performance Max and Shopping. Reporting to the Senior Manager, PPC, you'll build and refine campaign structures, run the daily optimization loop, and bring bidding, pacing and scaling actions forward for approval before they go live. This is a hands-on execution role on a large, mature account, built for a specialist who wants to be trusted with the whole daily loop inside their first month.

*This position is remote, with the option to work from our Dubai office (with 0% income tax), if preferred (relocation and visa sponsorship support available).

Who You’ll Work With

Who You'll Work With

Meet the team you'd be working with, and what you'd work on together:

Suraj Nongmaithem

Senior Manager, PPC

Direct manager

Work closely with Suraj on campaign builds and daily improvements. He sets priorities, talks through recommendations and approves changes before they go live.

Rohit Singwal

Analytics Manager

Data partner

Rohit helps make sense of the numbers: what’s working, what’s changed and where to dig deeper. Work together to turn performance data into clear next steps.

Himanshu Dhumal

Director of Marketing

Marketing partner

Himanshu brings the wider marketing picture. Work together to connect paid campaigns with upcoming promotions and brand messaging, and share what campaign results reveal.

Hassan Muhammad Younas

Web Analyst

Website analytics partner

Hassan helps uncover what happens after the click. Work together to understand website behaviour, investigate tracking gaps and find ways to improve the path to purchase.

What You'll Own

What You'll Own

Campaign Execution & Performance

• Build Campaigns from Scratch: Build, launch and refine Google Ads campaigns across brand and non-brand Search, Performance Max and Shopping, including campaign segmentation, ad groups, asset groups, keywords, audience signals and product listing groups. Prepare campaign structures for review and complete quality checks before approved launches.

• Manage Daily Optimization: Conduct keyword research, review search terms, maintain negative keywords and perform campaign quality checks. Identify improvements, document recommendations and implement approved changes.

• Monitor Bids & Budgets: Track spend, budget pacing and campaign performance against agreed targets. Recommend bidding adjustments and pause, hold or scale actions, obtain approval before implementation and escalate performance or delivery issues promptly.

• Execute Meta Campaigns: Build, update and monitor Meta campaigns as assigned, including campaign setup, ad and asset updates, performance checks and implementation of approved optimizations.

• Identify Performance Gaps: Analyze account data to identify inefficiencies, structural weaknesses and growth opportunities. Present recommendations to the Senior Manager, PPC and follow approved actions through to implementation and review.

• Support Shopping & Feed Performance: Maintain effective product segmentation, monitor feed quality and coordinate product-feed or Merchant Center updates with the relevant teams.

Testing, Reporting & Collaboration

• Improve Ads & Landing Pages: Develop and test search ad copy, coordinate Google and Meta assets with Copy and Design, and collaborate with CRO and Development on approved landing-page improvements and A/B tests.

• Report Results & Insights: Prepare regular reports covering Google and Meta performance, actions taken, issues and recommended next steps. Work with Analytics to investigate tracking or reporting discrepancies and explain their implications for campaign decisions.

• Improve Execution Workflows: Stay current with relevant Google Ads and Meta developments. Use AI tools to support research, analysis and execution, validate outputs against account data and document repeatable workflows that improve quality and efficiency.

What You Bring

What You Bring

What you must demonstrate

• At least 3 years of hands-on experience building, managing and optimizing Google Ads campaigns.

• At least 2 years of hands-on experience building, managing and optimizing Meta Ads campaigns.

• Practical experience building and optimizing Search and Performance Max campaigns, with a working understanding of Shopping and product-led campaign structures.

• Demonstrated experience personally designing and building Google Ads campaign structures from scratch, with clear explanations of the setup decisions and subsequent performance. Experience limited to optimizing inherited campaigns does not meet this requirement.

• Experience personally executing and managing campaigns with a spend of USD $500,000/month.

• Strong working knowledge of keyword research, search-term analysis, negative keywords, audience signals, bidding strategies and budget pacing.

• Strong analytical skills, including experience using Google Ads, Google Analytics and Excel or Google Sheets to interpret campaign data and develop actionable recommendations.

• Understanding of CRO and A/B testing principles, including how ad messaging and landing-page experience influence campaign performance.

• Practical experience using AI tools for research, analysis or campaign execution, with the judgment to validate outputs before applying them.

• Strong attention to detail, organization and communication skills, with the ability to manage the daily campaign workflow, seek approvals and collaborate effectively in a remote team.

Additional advantages

• DTC e-commerce experience, particularly in high-consideration categories such as mattresses, furniture, home goods or comparable high-AOV products.

• Experience running Google Ads campaigns targeting the US market.

• Hands-on experience with Google Merchant Center, product-feed optimization and resolving product or feed-related issues.

• Experience implementing or troubleshooting conversion tracking using GA4 and Google Tag Manager.

• Experience using Google Ads Editor, Google Ads Scripts, APIs or other automation tools to improve campaign management and reporting.

• Current Google Ads certification.

About the Role

Your First 30 Days — Mapped Out For You

WEEK 1

— Land well

You get access to Google Ads, Merchant Center, GA4, Google Tag Manager and the shared reporting sheets. Asana training, and your role-specific AI-Native Starter Pack: the prompt library, the internal workflow, and the validation step that runs before anything reaches a live campaign. Your first week is spent inside the account itself — how the campaigns are structured and why — and you meet your manager, team and cross-functional departments properly.

WEEK 2

— Get the full picture

Review the live Google and Meta accounts, spend and performance history, campaign structures and reporting routines. Understand the purpose of existing campaigns, earlier tests, known issues and how recommendations move through approval to implementation. You go through the tests and structural changes that didn't work and why they were rolled back, and walk the customer journey end to end from search term to ad to landing page to purchase.

WEEK 3

— Start contributing

You pick up your first optimization cycle alongside the Senior Manager, PPC, take over daily search-term review and campaign quality checks, and bring your first performance report with recommended next steps into the weekly paid review.

WEEK 4

— Your first ship

Manage the assigned campaign workload independently, including monitoring, analysis, quality checks, reporting and preparation of the next actions. Continue obtaining approval before implementing campaign changes, and present priorities for the following month.

Ready to Explore the Role?

Apply now, or email your questions to

Niharika Tilak

.

Talent Acquisition, Puffy

View LinkedIn profile

Reasons

Why Ambitious People Choose Puffy

2x faster career growth

Advance in two years what takes five elsewhere. Wilson joined as a developer and now leads Development.

AI-native since 2023

Work with AI in production—not experimentation. Every new hire gets an AI-native starter pack in week one: a prompt library, an LLM validation workflow, and AI applied to their actual work.

Exceptional colleagues

Work alongside people from Revolut, EY-Parthenon, Apple, Deloitte and other high-performing organizations.

Growth

Where Our People Started, Where They Are Now

Real career trajectories from real team members.

This is what career acceleration looks like.

Wilson Ang

Solidity

Developer

2 Years

Head of Development

Rhogie Domingo

QA Analyst

3 Years

Head of QA

Video

Meet GIA, your AI talent partner, who will share how and why this is more than just a job!

Exceptional

Work With Exceptional People

Our team includes alumni from some of the world's most competitive institutions and companies. When you join Puffy, you're joining colleagues who push each other to be better.

Ex-Revolut IIT Bombay

Sumit Kumar

Chief of Staff

Ex-EY Parthenon

IIT Roorkee, IIM Bangalore

William Huertas

SVP Ops & Distribution

Ex-Spring Air, FXI

University of Massachusetts

Rewards

Perform, Get Rewarded

Leaders Club

Top performers unlock Leaders Club — our premium tier that grants access to the UAE’s 150+ best resorts, wellness clubs, gyms, and beach facilities.

This isn't a perk. It's recognition that your output earned you a lifestyle upgrade.

What's Included

Premium hotel access

Wellness club memberships

Gym facilities

Beach club access

Professional development fund

Mentorship and exclusive networking events

Leadership retreats

Arun Zacharia

Head of Global Talent Acquisition

Member of Leaders Club Since

2025

Leaders Club opened a door I did not expect. I spend six days a week doing HIIT and strength training at whichever venue I feel like that day, across the UAE and internationally. Then I get to unwind with recovery sessions and pool days at luxury resorts. Staying active became easier, more enjoyable and part of my everyday life.

2024

For me, receiving that recognition also changed how I think about giving recognition. It reminded me that people should know when the way they are contributing is making a difference.

2026

I’ve used the membership for weekend stays at a resort in Ras Al Khaimah. What I value is that a proper break doesn't need annual leave or a flight — you check in on a Friday and come back genuinely reset.

On your own, a standard is something you hold. Leading, it’s something you hand over, and you find out it held even when you’re not in the room. Leaders Club is recognition of that impact for me.

Yash Mehta

VP, Digital Experience & Conversion

Leaders Club feels special because it’s not something you apply for or ask to be part of — it’s something you earn. Being recognised directly by our CEO meant a lot to me. And beyond the recognition, it’s genuinely upgraded my life outside work too, from great fitness classes and trainers to some of the best beach clubs and wellness experiences in the UAE. One of my favourite memories so far was spending the day at the infinity pool with Burj views.

Raj KV

Accounting Manager

I’ve used the wellness membership as a way to stay active and make more time for my wellbeing. I appreciate the flexibility and easy access to options that fit into my routine and help me maintain a good balance between work, health, and personal time.

For me, Leaders Club is both recognition and accountability. It made me more conscious of the standard I set for myself and everyone around me.

One part I value about Leaders Club is having a group of people across the business whose perspective I trust. It gives me people outside my immediate team to speak to when I want a different view on something.

Arman Gevorgyan

Manager

For me, the membership is most useful for the access it gives me to experiences around the city. It means I’m more likely to explore places I probably wouldn’t make time for as often otherwise.

Rosalle Macaspac

Organizational Effectiveness Manager

Six years at Puffy/RGG, and one of the first Leaders Club members when it started in 2024. The company has grown a lot since then, and the recognition has held its meaning throughout. That's what makes it feel earned rather than something that happened once.

Perks

How We Invest in You

A few of the many Puffy perks, and they apply wherever you are based.

Check our

FAQ

for the full list.

Pay and Recognition

Monthly performance bonus of up to 10%

Annual salary review every January

Monthly leader awards and Leaders Club

Merit-based progression

Up to 50% product discount, free mattress after one year

Growth

Learning budget for courses and certifications

Career progression as we grow

Quarterly feedback

Health and Time Off

Premium health insurance

Leave entitlement follows your location, plus public holidays

How We Work

State-of-the-art tech and tools, equipment provided

A team spanning many nationalities

Additional benefits vary by location. See Where You'll Work for details.

Hub

Where You'll Work

Remote, Global

This role is fully remote. You are employed through an Employer of Record, so statutory leave, social contributions and any mandated cover follow your own country.

Laptop and equipment provided

Work from your own country

Optional Dubai desk

Our Friday lunches and office socials are hub-based, so they are not part of a remote role. Everything else on this page applies to you.

If you would rather be in Dubai

You are welcome to join our Dubai hub instead, a workplace of 65+ team members from 16+ nationalities.

Full relocation support

Flight to Dubai

Two-week hotel stay

Annual flight home

Team life insurance

Catered Friday lunch

Explore our other Hubs →

CEO

A Promise from Our CEO

Arthur Andreasyan, Puffy CEO, Founder & Forbes Council Member

Hi there,

If you're reading this, you're probably asking whether Puffy is the right place for your next chapter. I founded Puffy in 2017 after a simple question: "What would it feel like to sleep on a cloud?" That question became a business, and I wanted to build a company where ambitious people could grow with us.

That same mindset is why we became AI-first in December 2023, well before it became a standard way of working. We move quickly, stay relentless and hungry, question the usual way of doing things, and give people real ownership. We believe a focused team can outperform much larger companies. What matters here is the quality of your work, the decisions you make, the problems you solve before anyone asks, and the impact you create.

If you join us, I'll expect a lot from you, and I'll make sure you have the trust, context, and support to do meaningful work. If that kind of challenge excites you, I'd be glad to have you build Puffy with us.

Looking forward to working with you,

ArthurA

Arthur Andreasyan

Puffy CEO, Founder & Forbes Council Member

Hiring Process

A Fast, Transparent and Skills-First Hiring Process

While many companies today won’t let you get your foot in the door if your CV isn’t polished enough, we prefer to see what you can do first. At Puffy, we support equal opportunities and a structured, skills-first hiring process.

3-phase process, as quick as 10 business days.

Note: Our process is 100% free. We never use third-party agencies or ask for payment.

1

Skill-Based Assessment

YOUR TIME

30-45 minutes

OUR RESPONSE

1 business day

Let your skills do the talking rather than have a job offer hinge entirely on interview performance.

2

Case Study Challenge

2-3 hours, within a 3 day window

3-4 business days

Get a feel for the type of work you might be doing. Demonstrate what you can do without pressure.

3

Interview Stage

45-60 minutes

3-5 business days

We learn about your thought process, you learn about us. Ask anything.

Receive a decision within 10 business days

From application to a clear yes or no, either way.

9/10

Candidates

Would recommend applying here

Based on 1,196 candidate responses

FAQs

Questions?

We’ve Got Answers

Can you tell me more about Puffy’s benefits?

Puffy knows that happy, healthy employees do good work. Here’s a list of full benefits in addition to the highlights mentioned above:

Learning and development support (we pay for courses you need to upskill)

Career progression opportunities — you grow as we grow

Up to 10% monthly performance bonus

Commitment to diversity and inclusion

Merit-based progression and achievement recognition

State-of-the-art tech and tools

Team life insurance coverage

Annual flight home (Dubai roles)

Generous annual leave entitlement (vacation, sick leave, parental, maternity, study leave), in addition to public holidays

Free catered lunch for the

entire team on Fridays

Kitchen restocked daily with healthy

snacks, fresh fruits, and beverages

Regular social activities and events

Monthly Puffy leader awards to

recognize achievement

Puffy product discount of up to 50%

for employees and eligibility for a

free Puffy mattress after 1 year of service

Why do I have to take an online test if I have the relevant skills and experience?

After a successful application review, we invite selected candidates to our online skills test. It's a consistent, structured way for you to demonstrate your skills, assessed against the same criteria as every other candidate. It’s also a great way for you to see if our work is the right fit for your ambition. Candidates who pass the assessment move to Phase 2, the case study challenge.

Is there an expiry date for the online test? When do you expect me to complete the online assessment?

The invitation link for the online test only expires once the position is filled. However, our hiring process moves quickly, so we highly recommend you complete it as soon as you can.

Please note these important details:

• Session Time: Once started, the test has a 4-hour inactivity timer before it auto-submits your answers.

• Returning Candidates: If you applied for this same role within the last 6 months, our system may use your previous assessment score. In this case, you may be taken directly to a confirmation page.

• Top Tip: The invitation email may go to your spam or junk folder, so please check there if you haven't received it.

If you still encounter any issues, please reach out to us at [email protected].

Does Puffy offer flexible or remote working arrangements?

Our goal is to create the optimal environment for you to do your best work. Our approach is tailored to the focus of each role:

• Dubai Hub (On-site): Our Dubai office is our hub for deep, in-person collaboration. All roles here are on-site to help our teams move fast and innovate together.

• North Hollywood Hub (On-site): Our North Hollywood office brings teams together for close, in-person collaboration. Roles based here are on-site to support fast decisions, strong teamwork, and shared momentum.

• Remote US: Some roles are designed to be fully remote across the US, giving us access to exceptional talent while keeping teams closely connected and aligned.

• Remote Global: Selected roles are open globally, allowing us to bring exceptional people together regardless of where they are based.

Not every position is available remotely. You’ll always find the location and working arrangement clearly stated in the job posting, whether the role is based in Dubai, North Hollywood, Remote US, or Remote Global.

Visit our main site: Puffy.com

Follow #LifeAtPuffy on LinkedIn | Instagram

© 2026 Puffy Mattress. All Rights Reserved.

3+ years hands-on Google Ads and 2+ years Meta Ads experience; experience building campaigns from scratch and managing $500K/month spend; strong analytical skills with Google Ads, Google Analytics, Excel/Sheets; AI tool experience; CRO and A/B testing knowledge.

Key Responsibilities

• building campaigns
• optimizing performance
• managing budgets

Skills & Tools

Google Ads, Meta Ads, Google Analytics, Microsoft Excel, Google Sheets, Google Merchant Center, GA4, Google Tag Manager, Google Ads Editor, Google Ads Scripts, Asana

Job Details

• Category: Marketing
• Seniority: Mid Level
• Commitment: Full Time
• Workplace: Remote — United States or Dubai
• Salary: USD 85,000 – 106,250 / year
• Languages: English

Benefits

• Visa sponsorship
• Generous paid time off
• Tuition reimbursement
• Generous parental leave
• Relocation assistance

About Puffy

A $1B+ e-commerce mattress brand that is AI-first and offers rapid career growth. — Industry: Retail and Wholesale