Product Marketing Manager (B2B SaaS / FinTech)

Our FinTech client is seeking a Product Marketing Manager to work with their team! This is a fully remote, 40 hour/week, contract opportunity extending through April of 2027. ABOUT THE ROLE: This Product Marketing Manager will lead go-to-market strategy for the supplier and network experience, with a focus on acquisition, adoption, and retention. The role will partner across Product, Sales, Customer Success, and Marketing to influence roadmap decisions, develop positioning and messaging, and lead product launches and programs REQUIREMENTS:

• 12+ years of professional Product Marketing experience, or experience in a closely related discipline, including direct experience at the Senior Product Marketing Manager level.
• Strong background within B2B SaaS and/or fintech, ideally supporting products sold to finance professionals.
• Proven experience successfully launching products and features, including ownership of GTM strategy, positioning, and messaging.
• Experience conducting market research, competitive analysis, and customer segmentation and turning those findings into actionable business, product, and roadmap recommendations.
• Strong analytical mindset with the ability to collaborate closely with research and analytics teams.
• Demonstrated ability to influence senior stakeholders and drive outcomes across Product, Sales, and Marketing without direct authority.
• Excellent written and verbal communication skills, including experience presenting to VP and executive leadership.
• Ability to navigate competing priorities across audiences, products, and sales motions within a highly matrixed organization

NICE TO HAVE:

• Product or segment marketing experience targeting B2B enterprise channels, with payments or fintech experience heavily preferred.
• Hands-on experience developing sales and Customer Success enablement materials, including training, battle cards, objection handling, and product-specific playbooks.
• Experience establishing direction and building processes in fast-moving, ambiguous environments with minimal supervision.
• Strong storytelling skills with the ability to bring multiple products or segments together into one cohesive narrative for internal and external audiences.
• Exposure to pricing and packaging strategy.

RESPONSIBILITIES:

• Own and architect go-to-market strategy for supplier and network initiatives, translating customer and market insights into programs that drive acquisition, adoption, and retention.
• Partner with Sales and Product to establish KPIs and track progress against shared supplier goals.
• Influence product roadmap and investment decisions by bringing customer, firm, and sales insights into prioritization.
• Define the research learning agenda and use insights around customer needs, journeys, and segments to guide strategy.
• Lead audience segmentation, positioning, and messaging, developing differentiated product narratives that shape GTM efforts.
• Lead complex, cross-functional product launches and programs from strategy through execution.
• Build and continuously improve GTM playbooks and systems so successful approaches can be repeated and scaled.
• Partner with Sales to develop enablement content, tools, and processes that support adoption, competitive positioning, and new capabilities.
• Lead win/loss, competitive, and funnel analysis to strengthen positioning and inform strategy.
• Develop pricing perspectives and insights in partnership with the Pricing team.
• Serve as a strong advocate for the customer throughout product and go-to-market decision-making.

In this position, you may have access to client or customer systems, confidential and/or proprietary information or data. Benefits