[Remote] Account Based Marketing Director, Global Enterprise

Note: The job is a remote job and is open to candidates in USA. Commerce.com is hiring a Director of Account-Based Marketing to drive enterprise pipeline and revenue across its BigCommerce and Feedonomics brands. The individual-contributor role owns enterprise ABM strategy and revenue targets, personally executing tailored account programs and coordinating with Sales, Product Marketing, Creative, and other teams.

Responsibilities

• Build and own the enterprise ABM strategy across both BigCommerce and Feedonomics, from account selection through pipeline handoff
• Develop account tiering models (Tier 1/2/3) and personalized engagement plays for named target accounts
• Design and execute multi-channel campaigns — digital, direct mail, events, programmatic, and social — tailored to specific accounts and buying committees, not generic segments
• Personally drive new-logo account penetration, using research, personalization, and persistence to open doors at accounts that matter most
• Partner with our global teams for cross functional delivery where it plays
• Own a pipeline and revenue target for the enterprise segment across both brands
• Build and maintain pipeline attribution reporting (influenced, sourced, and accelerated) tied directly to segment revenue goals
• Report regularly on program performance, account engagement, and pipeline velocity — and adjust strategy quickly based on what the data shows
• Partner closely with Sales to align on target account lists, buying committee mapping, and account-level engagement strategy
• Work with Product Marketing to ensure ABM plays are backed by persona- and industry-specific messaging, content, and battle cards
• Collaborate with the other segment marketing pods to share learnings, avoid duplicated effort, and align on enterprise-wide account strategy
• Brief and partner with Creative and Shared Services to produce high-quality, account-personalized assets quickly — without becoming a bottleneck for either team
• Define and manage the handoff model between marketing-driven account engagement and sales-executed outreach
• Translate account research and buying signals into compelling, personalized narratives that resonate with enterprise decision-makers
• Build a consistent narrative across BigCommerce and Feedonomics that speaks to enterprise buyers' actual business challenges, not generic product features
• Use intent data and account insights to know when and how to tell the right story to the right stakeholder at the right time
• Work alongside the customer retention and advocacy team to ensure we’re thinking about the entire customer journey

Skills

• 10+ years of B2B marketing experience, with significant time spent building and personally running account-based marketing programs (not just supporting or overseeing one)
• Proven experience owning a pipeline or revenue number and being accountable for it
• Demonstrated ability to build account tiering models, engagement plays, and pipeline attribution frameworks from the ground up
• Hands-on experience with ABM and sales intelligence tooling — platforms like 6sense, Demandbase, ZoomInfo, Clay, LinkedIn Matched Audiences, and intent-signal tools (G2, Bombora); CRM proficiency (Salesforce preferred)
• A track record of personally opening new enterprise accounts — you know how to research, personalize, and persist until a target account engages
• A natural storyteller — you can turn account insight into a narrative that moves a buying committee, not just a single stakeholder
• Exceptional cross-functional collaboration skills, especially briefing and partnering with creative and shared-services teams to move fast without sacrificing quality
• Nimble and adaptable — comfortable adjusting strategy in real time based on account signals, pipeline data, or sales feedback
• Familiarity with complex, multi-stakeholder buying committees
• Strong analytical instincts — equally comfortable building a pipeline attribution model and writing account-specific copy
• Experience marketing to enterprise ecommerce or B2B SaaS buyers strongly preferred

Benefits

• Remote work arrangement
• May also be eligible for variable compensation (such as bonus or commission), equity, and benefits in accordance with local policies

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