[Remote] Account Director, Integrated Marketing

Note: The job is a remote job and is open to candidates in USA. Highwire is hiring a Director of Social to develop and execute social media strategies and campaigns for technology and healthcare clients. The role provides strategic client counsel, guides campaign performance and optimization, collaborates across teams, and mentors junior staff.

Responsibilities

• Develop and implement social media strategies that align with client goals, ensuring campaigns are impactful across paid, earned, shared, and owned media channels
• Collaborate with the account and creative teams to produce high-quality social content that resonates with target audiences and drives engagement
• Build strong relationships with clients, providing strategic counsel and ensuring that social media initiatives are achieving measurable success
• Stay ahead of industry trends and emerging social media platforms, continuously refining strategies and suggesting new approaches for client campaigns
• Work with internal teams to ensure seamless execution of social campaigns, managing timelines and ensuring quality standards are met
• Monitor, analyze, and report on campaign performance, providing actionable insights and recommendations for optimization
• Support junior team members, offering guidance and feedback to help them grow in their roles and produce high-quality work
• Prioritize and manage campaign timelines, ensuring work is delivered on time and exceeds client expectations
• Contribute to internal training, ensuring the team stays informed about trends, best practices, and new social media tools
• Actively participate in networking events, industry seminars, and conferences to build relationships and stay current on industry developments
• Set and track personal development goals with your manager, continuously seeking opportunities to grow in your role
• Stay up-to-date on the latest social media trends and best practices through professional development opportunities

Skills

• You're a seasoned social media strategist with a proven track record of developing successful campaigns, particularly in the tech or healthcare sectors
• You thrive on staying ahead of trends and have a strong grasp of both organic and paid social media strategies
• With your deep understanding of social platforms, you're able to create compelling campaigns that engage audiences and meet client goals
• You're also a proactive team player who can juggle multiple projects while maintaining a sharp attention to detail
• 7+ years of social media strategy, agency expereince, with a focus on B2B clients in tech or healthcare
• Proven success in creating and executing social campaigns that drive engagement and deliver results
• Strong understanding of both organic and paid social strategies, with experience across a variety of platforms
• Solid understanding of digital marketing and its role in a broader social strategy
• Ability to adapt quickly and adjust strategies based on client goals, audience insights, and performance data
• Excellent communication skills, with the ability to present ideas and insights clearly to clients and internal teams
• Strong project management skills, able to juggle multiple campaigns and deliver on deadlines
• A collaborative approach, working well with both creative and account teams to bring campaigns to life

Benefits

• Merit-based opportunities for growth
• Flexible hybrid work model tailored to your schedule and lifestyle
• Generous vacation policy, including extended summer and winter breaks
• Early log-off on Fridays through our Empower Hours program
• 401(k) plan with employer matching
• Comprehensive medical, dental, and vision coverage, plus FSA options
• Paid parental leave benefits
• Commuter benefits
• Annual Growth Mindset stipend for books, events, or learning experiences
• Monthly technology reimbursement
• Wellness benefit program for mental and physical health
• 501c3 donation matching program
• Mentorship and ongoing professional development opportunities
• Monthly recognition and team celebrations
• Employee referral and new business referral bonuses
• Quarterly Highwire events and team gatherings
• Dog-friendly office environment
• A supportive, inclusive, and collaborative workplace where you can grow and do your best work
• Remote and hybrid work options, depending on where you live
• Candidates within commuting distance of the New York, NY or San Francisco, CA offices follow a hybrid schedule, with three in-office days per week
• Fully remote roles are available in the listed states and Washington, D.C.

Company Overview