[Remote] Analyst or Senior Analyst, Strategic Analytics (Freelance)

Note: The job is a remote job and is open to candidates in USA. M Booth is hiring an Analyst or Senior Analyst to support its Strategic Analytics team in measuring earned media, influencer, and digital marketing campaign performance against client objectives. The role uses analytics to inform strategy and messaging, develops client relationships, presents findings, supports new business pitches, and recommends ways to optimize program performance.

Responsibilities

• The Analyst or Senior Analyst supports the Strategic Analytics team in measuring earned media, influencer, and digital marketing campaign success against clients’ brand and business objectives
• They will build relationships with brand teams, present to clients, and support new business pitches and will use social, site, mobile, and search analytics tools to inform strategy and messaging approaches
• They will make actionable recommendations that inform and optimize program performance

Skills

• Candidates should be critical thinkers who possess excellent communication and data storytelling skills, both written and verbal
• They should possess an exceptional ability to clearly explain complex concepts to audiences of all knowledge levels
• Candidates should also be able to demonstrate an understanding of the digital marketing landscape, marketing strategy, and marketing best practices
• Bachelor's degree (BA/BS) from a four-year accredited college or university, or equivalent experience
• 3+ years of professional experience in business, advertising, communications or a related field
• Familiarity with marketing performance metrics and an understanding of how they relate to business results
• Comfortable working with both qualitative and quantitative data including unstructured sources such as social media conversations, news articles and online search results
• Ability to work and learn independently, and to manage multiple tasks within established deadlines
• Strong communication, collaboration, data visualization, and presentation design skills
• Strong Excel / Google Sheets skills
• Knowledge of digital marketing landscape, marketing performance measures, marketing strategy, measurement strategy, and marketing best practices
• Ability to craft a narrative from data and present it clearly, simply, and convincingly
• Experience with multiple analytics tools and analyses, in particular: social listening tools (e.g. Talkwalker or Brandwatch), social media analytics / ad platforms (e.g. Meta Ads Manager), site analytics (Google Analytics), and SEO / GEO (e.g. SEMrush)

Benefits

• Remote or in the New York office.
• For those in the NYC (or commutable surrounding distance) hub, in-person 2 days a week.
• For those outside the NYC hub, in-person attendance for client meetings, events, or team meetings; in-person opportunities to connect with others in their hub to collaborate and work together.

Company Overview

Company H1B Sponsorship