[Remote] Associate Director of Marketing

Note: The job is a remote job and is open to candidates in USA. Virginia Commonwealth University seeks a strategic marketing leader to drive inquiry generation, application growth, and enrollment yield for VCU Online. The role leads integrated, multi-channel campaigns and partners with academic and enrollment teams to optimize performance and marketing return on investment.

Responsibilities

• Lead and manage cross-platform marketing strategy and campaigns across VCU’s portfolio of online programs, including marketing plans, channel mix, and investment across programmatic advertising, SEM/SEO, email automation, and landing pages
• Develop integrated campaign calendars and messaging strategies aligned with enrollment cycles, program launches, and recruitment priorities across the online portfolio
• Manage marketing materials, budgets, media buys, and vendor/agency relationships to maximize channel performance and cost-efficiency
• Partner with VCU Online leadership, faculty, academic colleges, and campus marketers to align program priorities, enrollment goals, and marketing strategies across the online portfolio
• Serve as a marketing consultant to academic program leaders, faculty, and staff translating enrollment goals and program differentiators into actionable marketing plans
• Collaborate with enrollment management, admissions, and student success teams to ensure marketing strategy supports the full prospective-student journey
• Monitor and evaluate campaign and program-level performance across channels, identify optimization opportunities, and adjust strategies to improve enrollment outcomes and return on marketing investment
• Utilize A/B testing, funnel analysis, and multi-touch attribution to refine channel mix, messaging, and budget allocation
• Translate performance data into clear, actionable recommendations and reporting for VCU Online and academic partners
• Partner with digital strategy and enrollment teams to ensure website and landing page UX supports prospective online student needs
• Collaborate on marketing automation and CRM strategy, ensuring lead nurture, scoring, and personalization workflows support conversion goals
• Stay current on emerging marketing technology and digital advertising trends relevant to online program recruitment, recommending new tools and approaches as appropriate
• Establish and maintain KPIs tied to campaign performance, enrollment growth, and marketing return on investment
• Deliver regular, actionable reporting and strategic recommendations to VCU Online and SEMGI leadership

Skills

• Bachelor's degree in Communications, Marketing, Journalism, Business, or related field
• Significant and progressive experience in marketing, media, or enterprise content leadership
• Demonstrated experience supporting enrollment marketing or lead-generation initiatives in higher education and online program environments
• Experience developing and executing multi-channel digital marketing campaigns, including paid media, SEM/SEO, programmatic advertising, email automation, and landing page optimization, across a large portfolio of programs, products, or services
• Strong collaboration experience with academic partners, enrollment, IT, web development, and leadership teams
• Demonstrated ability to work in and foster an environment of respect, professionalism, and civility with a population of faculty, staff, and students from all backgrounds and experiences, or a commitment to do so as a faculty member at VCU
• Master's degree in a related field
• Experience in higher education
• Experience supporting online or adult learner recruitment strategies
• Experience with personalization strategies and marketing automation platforms

Benefits

• All full-time university staff are eligible for comprehensive health benefits
• All full-time university staff are eligible for paid annual and holiday leave
• All full-time university staff are eligible for generous tuition benefits
• All full-time university staff are eligible for retirement planning and savings options
• All full-time university staff are eligible for tax-deferred annuity and cash match programs
• All full-time university staff are eligible for employee discounts
• All full-time university staff are eligible for well-being resources
• All full-time university staff are eligible for abundant opportunities for career development and advancement
• 100% remote position; quarterly campus visits are required

Company Overview

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