Remote Position
[Remote] Corporate Director of Marketing
🌍 Remote · United States
💼 Full-time
Note: The job is a remote job and is open to candidates in USA. Jaybird Senior Living is seeking a Corporate Director of Marketing to lead brand growth, lead generation, and occupancy initiatives across its senior living communities. The role develops marketing campaigns and strategies, oversees brand and digital and traditional marketing, partners with sales and senior leadership, and measures results to support business goals.
Responsibilities
- Develop and execute comprehensive marketing strategies that support occupancy growth, retention, and market expansion
- Partner with senior leadership to align marketing initiatives with business goals
- Lead brand management efforts, ensuring consistent messaging across all channels
- Oversee digital marketing (SEO, PPC, social media, website) and traditional marketing (print, direct mail, events)
- Drive lead generation and partner with sales teams to optimize conversion
- Support local community marketing events and build referral/industry relationships
- Monitor KPIs, analyze ROI, and adjust strategies based on data insights
- Serve as a spokesperson for PR, media, and community engagement
Skills
- Bachelor's degree in Marketing, Business, Communications, or related field
- 5+ years of marketing experience, including 3+ years in a leadership role
- Proven expertise in digital marketing, branding, and campaign management
- Strong leadership, communication, and collaboration skills
- Data-driven, creative thinker who can thrive in a fast-paced environment
- Master's
- Experience in senior living, healthcare, or hospitality
Benefits
- Bonus opportunities
- Health, dental, vision, disability, and life insurance
- 401(k) with match
- Paid time off
- Flexible hours
- Employee assistance program
- On-demand pay
- Career growth opportunities in a fast-growing company
Company Overview