[Remote] Associate Director, Product Marketing

Note: The job is a remote job and is open to candidates in USA. Watchmaker Genomics is hiring an Associate Director of Product Marketing to lead its Product Marketing function across genomics and molecular diagnostics portfolios. The role oversees product commercialization, technical marketing, scientific content, go-to-market and lifecycle strategies, and a high-performing team, in partnership with cross-functional groups.

Responsibilities

• Lead, mentor, and develop a high-performing Product Marketing team
• Foster a collaborative, customer-focused culture while setting clear goals, priorities, and performance expectations
• Allocate team resources to support commercialization priorities across the portfolio
• Lead the Product Marketing team in developing and executing commercialization strategies across Watchmaker's genomics and molecular diagnostics portfolios
• Own the overall product positioning framework and unified communication strategy, ensuring consistent, differentiated messaging across products, campaigns, and customer touchpoints
• Guide cross-functional go-to-market planning and lifecycle marketing strategies, including positioning, messaging, launch strategy, sales enablement, and lifecycle marketing
• Ensure successful commercialization through close partnership with Product Management, Commercial, Applications, R&D, and Operations
• Oversee the development of scientific content and technical marketing assets that communicate differentiated product value
• Guide technical marketing priorities, including customer collaborations, technical data generation, and publication strategy
• Ensure scientific accuracy and consistency across customer-facing marketing materials
• Support the advancement of digital marketing initiatives, including demand generation, lead management, and e-commerce, to expand market reach, strengthen customer acquisition and conversion, and support revenue growth
• Partner with Product Management to align commercialization activities with portfolio strategy and product roadmaps
• Provide strategic direction for partnerships with Marketing Communications, Sales, Applications, and Executive Leadership
• Incorporate customer insights, competitive intelligence, and market trends into commercialization planning
• Establish commercialization priorities and marketing investments that support portfolio growth
• Monitor marketing performance and optimize programs using data-driven insights
• Contribute to annual commercial planning and continuous improvement of marketing processes

Skills

• MS and +12 years of relevant industry experience, including 5 years in people management and a proven track record in product marketing, commercialization, and strategic leadership
• MS in Molecular Biology, Biochemistry, Genetics, Genomics, or a related scientific discipline required
• Minimum of 12 years of relevant industry experience in life sciences, biotechnology, or molecular diagnostics
• 2–4 years of people management experience with demonstrated success developing high-performing teams
• Demonstrated experience leading product commercialization and product marketing initiatives
• Experience participating in or leading cross-functional new product development teams
• Strong understanding of genomics, molecular diagnostics, or related technologies
• Demonstrated success leading and developing high-performing Product Marketing teams
• Proven experience leading product commercialization and go-to-market initiatives in the life sciences, biotechnology, or molecular diagnostics industry
• Strong scientific foundation with the ability to translate complex technical concepts into compelling customer value propositions
• Excellent scientific writing, communication, and presentation skills
• Experience developing product positioning, messaging, sales enablement, and commercialization strategies
• Ability to influence and collaborate effectively across Product Management, R&D, Applications, Commercial, Marketing Communications, and Executive Leadership
• Strong customer and market orientation with experience incorporating customer insights and competitive intelligence into commercial strategy
• Data-driven mindset with experience measuring commercialization effectiveness and marketing performance
• Excellent organizational and project management skills, with the ability to prioritize multiple strategic initiatives in a fast-paced environment
• Customer-facing experience (e.g., Product Management, Field Applications, Technical Marketing, or Sales) is preferred

Benefits

• Bonus
• Equity
• Flexible Time Off
• Holidays
• Employer covers 75% of base medical plan with buy-up options
• Employer-paid dental
• Employer-paid vision
• Employer-paid $25,000 life/AD&D policy
• Paid parental leave
• A 401(k) retirement plan
• Boulder, CO preferred or remote

Company Overview