[Remote] AVP Demand Generation, Healthcare

Note: The job is a remote job and is open to candidates in USA. Hyland is hiring an AVP, Demand Generation, Healthcare to drive pipeline performance across its Healthcare segment. The role leads demand generation and field marketing teams, aligns marketing execution with Healthcare sales strategies, and oversees integrated campaigns and performance management to improve revenue outcomes.

Responsibilities

• Own Healthcare pipeline creation and progression across priority accounts and segments — executing against pipeline targets, plans, and investment priorities aligned to company revenue goals while establishing operating rhythms, reporting, and performance tracking to manage pipeline health and outcomes
• Lead a vertically aligned team of demand generation and field marketing leaders — building a high-performing organization focused on pipeline performance, execution quality, and speed to market in alignment with modern B2B demand generation practices
• Execute integrated demand generation strategies across digital, field, and account-based channels — improving conversion performance through optimization of campaigns, content, and channel mix while partnering with centralized digital teams to maintain vertical accountability and execution excellence
• Align demand generation execution to Healthcare sales strategies and coverage models — partnering with Healthcare Sales leadership to support pipeline targets, conversion outcomes, and account-based and segment-specific programs that improve relevance and engagement
• Oversee Healthcare field marketing execution, including industry events and targeted engagement programs — ensuring alignment between field, digital, and SDR motions to support pipeline goals and leveraging partner relationships to drive Healthcare-focused growth initiatives
• Oversee performance management frameworks across campaigns, channels, and programs to drive segment-level ROI — applying AI and data-driven approaches, continuous improvement practices, and experimentation to improve scale, efficiency, targeting, and conversion outcomes

Skills

• 12–15 years of experience in B2B marketing with leadership in demand generation, field marketing, or growth roles — and a proven ability to drive pipeline and revenue outcomes within Healthcare or industry-based marketing models
• Deep expertise in demand generation, pipeline management, digital marketing, performance optimization, and account-based marketing (ABM) — with demonstrated success executing integrated, cross-channel campaigns at scale
• Proven experience executing within complex, global marketing organizations — with strong collaboration and stakeholder management skills and a track record of aligning senior stakeholders across Sales and Marketing to drive segment outcomes
• Experience applying data, technology, and AI to improve marketing effectiveness — with the ability to introduce data-driven experimentation and continuous improvement practices across teams and programs
• Demonstrated ability to lead organizations through leadership of leaders in fast-paced environments — with a track record of building high-performing, accountable teams aligned to modern B2B demand generation practices
• Experience leading vertically aligned demand generation teams within Healthcare or another regulated or specialized industry vertical — with a deep understanding of Healthcare-specific buyer journeys, routes to market, and sub-segment dynamics
• Proven ability to design and execute account-based marketing programs that meaningfully improve engagement and conversion within priority enterprise Healthcare accounts
• Demonstrated experience overseeing performance management frameworks across campaigns, channels, and programs — with a track record of optimizing segment-level ROI through data-driven decision making
• Strong familiarity with partner-led, digital, and field-based go-to-market strategies within the Healthcare segment — and experience leveraging partner relationships to drive Healthcare-focused growth initiatives
• A track record of successfully aligning field marketing, digital demand generation, and SDR motions to create a unified, high-impact pipeline engine within a complex, global marketing organization

Benefits

• Remote work in the United States
• Career development resources
• Wellbeing programs
• Innovation practices
• Support for employee initiatives
• Giving campaigns and programs aligned to organizations important to employees

Company Overview