[Remote] B2B Growth Marketing Manager – Industrial/SaaS

Note: The job is a remote job and is open to candidates in USA. AssetWatch is hiring a B2B Growth Marketing Manager to drive qualified pipeline and revenue through full-funnel, multi-channel marketing campaigns. The role owns campaign strategy and hands-on execution, including HubSpot automation, cross-functional alignment, performance optimization, and campaign data and attribution.

Responsibilities

• Develop and execute integrated, multi-channel campaigns to drive demand, pipeline, and revenue
• Translate business goals into coordinated campaigns across email, paid media, web, events, and sales outreach
• Own campaign execution end-to-end, including building and launching campaigns in HubSpot
• Build, test, and deploy campaign assets in HubSpot (emails, landing pages, workflows, forms)
• Partner with Lifecycle Marketing to ensure proper segmentation, targeting, and timing
• Manage campaign workflows and triggers to support lead generation and nurture efforts
• Ensure campaigns are properly tracked, tagged, and attributed
• Collaborate with product marketing, content, design, and sales to align messaging and campaign goals
• Work closely with RevOps to ensure Salesforce and HubSpot alignment for campaign tracking and lead flow
• Support sales with campaign insights, follow-up strategies, and enablement materials
• Define KPIs (MQLs, pipeline, conversion rates, campaign ROI)
• Monitor campaign performance and optimize in real time (A/B testing, messaging, timing, channels)
• Build and maintain campaign reporting dashboards in HubSpot
• Ensure campaigns follow best practices for data usage, segmentation, and compliance (CAN-SPAM, GDPR)
• Maintain clean campaign data and proper attribution tracking

Skills

• 4–7+ years in B2B SaaS marketing, demand generation, or integrated campaigns
• Hands-on experience executing campaigns in HubSpot (or similar MAP)
• Strong understanding of pipeline generation and SaaS funnel metrics
• Experience working with Salesforce CRMand marketing-sales alignment
• Ability to manage both strategy and execution in a fast-paced environment

Benefits

• Stock options
• Flexible work schedule
• Retirement plan match
• Unlimited PTO
• Remote-first work across locations in the United States and Ontario, Canada; collaboration within core working hours is required

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