[Remote] Chief Marketing Officer

Note: The job is a remote job and is open to candidates in USA. Simple House Capital Group is hiring a part-time fractional CMO / Growth Strategist to generate qualified service-business owner leads for its consulting business. The role owns Meta advertising and the full lead-to-client funnel, builds offers and messaging, manages follow-up and reporting, and eventually hires and oversees a media buyer.

Responsibilities

• Run the Meta account yourself, at first. For the first 30–60 days you're hands-on in the account until cost per qualified owner is down and our ideal client is nailed. Then you help us hire a media buyer to take over the buttons, and you manage them by the numbers
• Fix who's coming in. Build the qualifying into the hook, the creative, the form and the calendar so the people who book are owners at the right size. Teach Meta what a qualified owner looks like
• Build the front-door offer. Owners almost never raise their hand for "consulting." Package and name the first step so the right owner feels dumb saying no. Written up as a manual our team can follow
• Write the messaging and the creative. Pull out what owners are already telling themselves. Write the hooks, copy and video scripts. Direct Dwight or Brandon on camera, and tell us when to bring in talent instead
• When something wins, push it. Make 20 more ads with different hooks, angles and creative without being asked
• Build the follow-up so no owner gets dropped. Landing page, tracking, speed to lead, confirmations, no-show rebooks and win-back. Some automated, some human, all on purpose
• Make it visible. We're a virtual team. Build the dashboard that shows spend → leads → qualified → booked → showed → signed, every week

Skills

• You've marketed to owners of service businesses: home services, trades or other local service companies
• You've run Meta for a consulting, coaching or B2B services offer and filled a calendar with qualified owners. You can show the numbers
• You love building a plan, watching it run and staring at KPIs
• You see the whole funnel. What happens after the form fill matters as much as the ad
• When an offer starts working, you already know what to do, and you don't wait to be asked
• You think in offers, not just ads
• You're strong with AI, with results to prove it, and you still use your own head
• You've hired and managed media buyers or VAs by their numbers
• Bonus: you're comfortable on camera and could be the face of some of our ads

Benefits

• Remote

Company Overview