[Remote] Content Marketing Strategist

Note: The job is a remote job and is open to candidates in USA. AxisCare is seeking a Content Marketing Strategist to develop and execute content strategies that support integrated campaigns, organic growth, thought leadership, and broader marketing goals. The role leads content projects, creates and optimizes content for traditional and AI-powered search, and analyzes performance to inform future strategy.

Responsibilities

• Develop and execute content strategies and editorial plans based on audience needs, search behavior, industry trends, and marketing priorities to support integrated campaigns, organic growth, customer journeys, brand initiatives, and business goals
• Partner with the Marketing Manager and cross-functional teams to develop campaign themes, messaging, content plans, and supporting assets
• Collaborate with creative, SEO, Product Marketing, and other teams to bring content strategies and campaigns to life, applying SEO and GEO best practices to improve content discoverability and visibility
• Continuously evaluate content performance, search intent, content gaps, and business priorities to identify new content opportunities and optimize existing content for greater impact
• Develop strategic campaign briefs that guide audience targeting, messaging, structure, sourcing, and search optimization
• Own content projects from concept through execution, coordinating stakeholders, timelines, and deliverables
• Write and edit high-impact content, including blogs, white papers, research reports, web copy, email campaigns, press releases, and thought leadership
• Develop repurposing and distribution strategies to extend cornerstone content across web, email, social, and campaigns
• Analyze content performance and search visibility to identify insights and inform future strategy
• Stay current on SEO, AEO, GEO, content marketing, and AI search trends and recommend relevant opportunities
• Use AI and automation where appropriate to streamline research, analysis, organization, and repetitive workflows while maintaining human judgment and ownership of content strategy, accuracy, originality, and brand voice
• Support broader brand initiatives, including executive thought leadership, awards, product reviews, and other content projects as needed
• Perform other duties and responsibilities as assigned by the Marketing Manager
• Develop repeatable content frameworks, workflows, and standards that improve quality, consistency, and scalability across content creation and distribution

Skills

• Strategic thinker with experience turning business objectives and audience insights into content strategies and campaigns
• Experience developing content strategies, editorial plans, and integrated campaigns from ideation through execution
• Strong understanding of SEO and emerging AEO/GEO practices, including how content can be structured for visibility across traditional and AI-powered search
• Ability to conduct topic, keyword, search intent, and content gap research and translate findings into content opportunities
• Strong understanding of content architecture, internal linking, authoritative sourcing, and topical authority
• Exceptional writing, editing, and editorial judgment across long-form, web, email, campaign, and thought leadership content
• Maintain high standards for content quality, accuracy, originality, brand voice, and source credibility across owned content
• Team oriented with strong interpersonal skills and the ability to collaborate across functions
• Self-starter who can independently own projects, make strategic recommendations, and adapt as priorities shift
• Creative and strategic thinker
• Strong organizational skills with the ability to manage multiple priorities and meet deadlines
• Comfort using AI and emerging technologies to improve workflow efficiency, with sound judgment around responsible use
• Ability to analyze content and campaign performance and apply insights to future strategy
• Proficiency in marketing automation and content management tools (WordPress, HubSpot, Canva, etc.)
• Bachelor's degree in Marketing, Communications, Public Relations, or equivalent experience
• 4+ years of content marketing, brand marketing, or communications experience, preferably in B2B SaaS, healthcare, or healthtech
• Experience contributing to or owning integrated marketing campaigns, editorial calendars, or content programs
• Experience developing content for organic search, with knowledge of SEO and emerging AEO/GEO practices
• Experience collaborating with subject matter experts, executives, Product Marketing, SEO, demand generation, and creative teams to develop content

Benefits

• Medical insurance premiums are covered in full for the employee (Medical, Dental and Vision)
• 401K with competitive company matching
• Personal time off, sick leave, and holidays
• Company will provide laptop and other needed computer equipment

Company Overview