[Remote] Digital Marketing & Analytics Specialist

Note: The job is a remote job and is open to candidates in USA. Kinaxis is hiring a Digital Marketing & Analytics Specialist to execute, optimize, and analyze multi-channel digital demand generation campaigns. The role supports campaign operations, performance reporting, and data-driven recommendations to improve marketing performance, pipeline contribution, and ROI.

Responsibilities

• Execute and support integrated, multi‑channel digital campaigns across platforms including LinkedIn, Google Ads, 6sense, DSP/programmatic platforms, Eloqua, Salesforce, and Power BI
• Support campaign setup, trafficking, targeting, tracking, and governance in partnership with internal teams and external agencies
• Monitor in‑flight campaign performance and recommend optimizations to improve engagement, conversion efficiency, and pipeline contribution
• Analyze performance against core B2B metrics such as Campaign Members, MQLs, MQAs, CPL, and influenced pipeline
• Deliver integrated reporting that links digital channel performance to CRM and funnel outcomes to support visibility and decision‑making
• Translate campaign performance data into actionable optimization recommendations, supporting continuous improvement across digital and search programs
• Partner with Campaign Managers and stakeholders to align execution with GTM priorities and business objectives
• Serve as a key operational liaison between internal teams and agency partners, ensuring consistency, accountability, and execution quality
• Support continuous improvement through testing, documentation, and process refinement, while optimizing channel performance and budget efficiency to improve digital ROI

Skills

• Post‑secondary degree in Marketing, Business, Communications, or a related field
• 4+ years of experience in digital marketing, campaign operations, media execution, or performance marketing within B2B or enterprise environments
• Hands-on experience managing campaigns across platforms such as LinkedIn, Google Ads, 6sense, DSP/programmatic platforms, Eloqua, Salesforce, and reporting or BI tools
• Experience analyzing campaign performance using CRM and reporting tools, with the ability to interpret complex data and translate it into actionable optimization insights
• Solid understanding of how digital marketing performance connects to CRM metrics, funnel progression, pipeline contribution, and revenue outcomes
• Experience supporting integrated digital programs across paid and organic channels, with exposure to SEO and emerging AI driven search and discovery trends
• Working knowledge of B2B demand generation concepts, including audience segmentation, intent data, paid media, nurture integration, and funnel optimization
• Proven ability to work cross‑functionally and with agency partners to support campaign execution, optimization, and reporting
• Strong communication and presentation skills, with the ability to explain campaign performance and recommendations to both technical and non‑technical audiences
• Highly organized, detail‑oriented, and able to manage multiple campaigns and priorities in a fast‑paced environment
• Proactive, adaptable, and improvement‑focused, with a test‑and‑learn mindset and interest in evolving digital marketing capabilities

Benefits

• Remote position: work from home anywhere in Canada or the United States.
• Flexible vacation and Kinaxis Days (company-wide days off) (may vary by location and employee).
• Flexible work options (may vary by location and employee).
• Physical and mental well-being programs (may vary by location and employee).
• Regularly scheduled virtual fitness classes (may vary by location and employee).
• Mentorship programs, training, and career development (may vary by location and employee).
• Recognition programs and referral rewards (may vary by location and employee).
• Hackathons (may vary by location and employee).

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