[Remote] Digital Media Strategist

Note: The job is a remote job and is open to candidates in USA. Wheelhouse 20/20 is seeking a Senior Digital Media Strategist to develop and execute digital advertising strategies and manage hands-on campaign performance across multiple client accounts. The role includes media planning, budget management, campaign optimization, performance analysis, client communication, and collaboration with agency teams.

Responsibilities

• Develop and execute comprehensive digital advertising strategies aligned with client business objectives, revenue goals, and performance KPIs
• Serve as a senior strategic resource for assigned client accounts, providing recommendations on channel mix, audience targeting, investment allocation, and campaign optimization
• Translate business challenges into actionable digital media plans that generate leads, increase conversions, and improve marketing efficiency
• Identify performance trends, competitive opportunities, and areas for growth across multiple client accounts
• Present strategic recommendations and performance insights to internal leadership and client stakeholders
• Personally manage and optimize campaigns across Google Ads, Meta, LinkedIn, YouTube, and other relevant digital advertising platforms
• Work directly in advertising accounts daily to evaluate performance, adjust targeting, refine bidding strategies, test creative, and improve results
• Develop and manage campaign structures, audience segmentation, remarketing strategies, and conversion-focused advertising programs
• Monitor campaign pacing, spend allocation, cost per lead, conversion rates, and return on advertising investment
• Identify underperforming campaigns and implement corrective actions without waiting for direction
• Collaborate with creative, web, and marketing technology teams to improve landing pages, conversion paths, tracking, and overall campaign performance
• Develop media plans and recommend investment allocations across channels, audiences, and campaign objectives
• Manage advertising budgets to maximize performance while maintaining accurate pacing and spend controls
• Evaluate the effectiveness of different channels and recommend budget shifts based on results
• Develop testing strategies for new platforms, audience segments, campaign structures, and creative approaches
• Ensure advertising recommendations balance immediate lead generation needs with long-term business growth
• Analyze campaign performance beyond surface-level metrics to identify what is driving results and where improvements can be made
• Provide proactive performance updates, including highlights, challenges, opportunities, and recommended next steps
• Work with account leadership to connect digital performance to client business outcomes
• Identify trends across client accounts and apply successful strategies where relevant
• Contribute to reporting narratives and strategic presentations that clearly communicate the value of digital advertising investments
• Maintain organized documentation of campaign strategies, optimizations, testing, and results
• Stay current on digital advertising algorithms, AI-driven campaign capabilities, attribution changes, and emerging advertising opportunities
• Bring forward new approaches that can improve campaign performance and strengthen the agency's digital offering
• Collaborate as a strategic peer with agency digital leadership on campaign approaches, platform standards, and performance improvements
• Share expertise and best practices with the broader team without formal people-management responsibilities
• Follow established agency workflows, documentation standards, and quality-control processes

Skills

• 8–10+ years of experience in digital advertising, paid media strategy, or performance marketing
• Significant agency experience managing multiple client accounts simultaneously
• Demonstrated success developing and executing complex, multichannel digital advertising strategies
• Advanced, hands-on experience with Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and other major advertising platforms
• Experience managing substantial media budgets and making strategic investment decisions based on performance
• Strong understanding of lead generation, conversion optimization, audience targeting, attribution, and digital analytics
• Experience working directly with clients and presenting recommendations to senior marketing and business leaders
• Ability to independently manage both strategic planning and daily campaign execution
• Google Ads, including Search, Display, YouTube, Performance Max, and remarketing
• Meta Ads Manager and LinkedIn Campaign Manager
• Google Analytics 4 and Google Tag Manager
• Conversion tracking, UTM structures, attribution, and campaign measurement
• Digital media planning, forecasting, budget pacing, and performance analysis
• Familiarity with Looker Studio, CRM platforms, and marketing automation systems
• Experience using AI and platform automation to improve campaign efficiency and performance
• Thinks like a strategist but executes like a specialist. You can build the plan and personally deliver it
• Takes ownership of results. You proactively identify problems, develop solutions, and make improvements
• Thrives in an agency environment. You can move between clients, industries, budgets, and priorities without losing focus
• Understands business outcomes. You look beyond clicks and impressions to understand leads, revenue, and return on investment
• Brings senior-level judgment. You can confidently challenge assumptions, defend recommendations, and contribute as a peer to agency leadership
• Enjoys being hands-on. You are not looking to delegate campaign execution or transition away from working in advertising platforms

Benefits

• Work with established national and regional brands across diverse industries.
• Collaborate with an experienced team of strategists, creatives, digital marketers, and marketing technology specialists.
• Have meaningful ownership of client strategy and performance without traditional management responsibilities.
• Contribute to agency-wide digital thinking while maintaining direct involvement in campaign execution.
• Enjoy a fully remote work environment with the opportunity to grow into a long-term, full-time role.

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