[Remote] Director, Consumer Growth - AI-Native (ATX Preferred)

Note: The job is a remote job and is open to candidates in USA. Everlywell is hiring a Director, Consumer Growth (AI-Native) to own consumer paid and organic acquisition and build AI-agent infrastructure to execute media buying, creative iteration, and reporting. The role also tests new revenue opportunities and leads a small team of AI agents and contractors.

Responsibilities

• Design and build the agent orchestration layer that runs paid media with limited human direction, using tools such as Grokbot, Ryze, Claude, and platform-native AI (Advantage+, Performance Max, automated bidding)
• Build an AI-assisted creative engine that generates, tests, and iterates ad concepts at high volume, within healthcare advertising policies and compliance standards
• Define what agents own outright, what needs human review, and how failures get caught, and stay close enough to the work to prototype and troubleshoot it yourself
• Own paid acquisition across paid social (Meta, TikTok, and emerging platforms) and paid search (Google, Bing): strategy, budget, bidding, audiences, and day-to-day optimization
• Own organic acquisition, including AEO/GEO, SEO, and content, leveraging the AI architecture above
• Manage a media budget of $5M+ annually against CAC, ROAS, and payback targets, reallocating spend weekly based on performance
• Lead measurement in a privacy-constrained environment: incrementality testing, attribution, MMM-informed planning, and HIPAA-aware tracking
• Manage agency and freelance partners, holding them to clear performance standards
• As a secondary focus, identify new revenue vectors for the business and validate them fast with landing pages, fake-door tests, and quick prototypes before committing real investment
• Run a repeatable system for moving from insight to prototype to experiment to scale decision on new commercialization ideas
• Lead and develop a small, high-output pod, managing a blended team of AI agents and contractors and matching each task to the right mix of the two, partnering closely across product, engineering, marketing, analytics, and compliance

Skills

• 10+ years in growth or performance marketing, including 5+ years managing paid social and paid search directly in-platform
• A track record managing multi-million-dollar media budgets against CAC and payback targets
• Hands-on experience building or orchestrating AI agents or automation for campaign management, creative production, or performance analysis, with examples you can walk us through
• Experience owning organic channels (SEO, content, or organic social) alongside paid
• Strong command of growth economics and measurement, including incrementality testing and post-iOS attribution
• Experience leading small, capable teams and managing agencies
• BA/BS or equivalent experience
• Experience advertising in healthcare, telehealth, pharma, or another regulated category
• Experience with DTC subscription or repeat-purchase businesses
• Experience launching 0-to-1 products, landing pages, or fake-door tests to validate new revenue ideas
• A growth leader who has owned a media budget end to end and wants to run it through AI agents instead of a traditional team
• Someone who has built or deployed AI agents for real operational work, not just experimented with them
• Equally comfortable inside an ad account, a prompt or agent config, and an executive strategy discussion

Benefits

• Hybrid work arrangement

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