[Remote] Director Marketing (26682)

Note: The job is a remote job and is open to candidates in USA. NEOTech is hiring a Marketing Director to drive demand generation, pipeline growth, and sales enablement for its Electronic Manufacturing Services business serving aerospace, defense, industrial, and medical markets. The role owns the marketing funnel and growth marketing strategy, and partners with Sales and Business Development on analytics, digital marketing, positioning, messaging, and customer-facing materials.

Responsibilities

• Own and manage the end-to-end demand generation funnel supporting complex EMS sales cycles
• Develop and execute multi-channel B2B campaigns targeting Aerospace, Defense, Industrial, and Medical customers
• Generating and qualify leads aligned to strategic accounts, programs, and vertical priorities
• Build and optimize lead scoring, qualification (MQL), and routing frameworks in alignment with Sales and Business Development
• Improve conversion rates across extended funnels (inquiry - MQL - SQL - opportunity - awarded program)
• Define, track, and report on marketing KPIs tied to pipeline and revenue in support of lead and opportunity activity; campaign and engagement effectiveness; and contribution to pipeline and awarded programs. Examples: Cost per lead (CPL)MQL-to-SQL conversion ratesPipeline and opportunity contributionCampaign ROI and win-rate influence
• Implement and manage multi-touch attribution models suitable for long-cycle, multi-stakeholder buying journeys
• Analyze performance by market vertical, account type, and campaign source
• Develop dashboards and executive-ready reporting that connects marketing activities to business outcomes
• Optimize the corporate website and digital assets to support lead capture for EMS offerings, including NPI, prototyping, high-mix/low-volume, full-rate production, and lifecycle services
• Manage web analytics and tracking tools to understand user behavior, engagement, and conversion paths
• Stay current on web tracking trends, analytics best practices, and data privacy requirements in regulated environments
• Ensure accuracy and integrity of marketing and web data across systems
• Own day-to-day use and optimization of CRM and marketing automation tools to support lead management, reporting, and visibility
• Build and optimize automated nurture programs aligned to long sales cycles and technical audiences
• Ensure tight alignment between Marketing and Sales on lifecycle definitions, qualification criteria, and reporting
• Maintain data hygiene to support account-based marketing (ABM), opportunity tracking, and pipeline visibility
• Partner closely with Sales, Business Development, and sector leaders to support customer acquisition and account expansion
• Develop, maintain, and evolve core sales enablement materials, including:
• Enterprise and sector capability presentations
• One-pagers and solution briefs/white papers
• Program- and customer-specific messaging support
• Translate complex manufacturing, engineering, and quality capabilities into clear, customer-focused value propositions
• Ensure consistent use of approved positioning and messaging across customer-facing materials
• Steward NeoTech’s enterprise positioning and segment-specific messaging in day-to-day execution
• Ensure all messaging reflects NeoTech’s strengths in high-reliability, regulated manufacturing environments
• Develop compelling collateral material and customer case studies that highlight program wins, technical challenges solved, quality outcomes, and long-term partnerships
• Collaborate with internal stakeholders to capture success stories while respecting confidentiality and regulatory requirements
• Create thought leadership content (white papers, blogs, technical insights, market perspectives) that reinforce credibility and trust
• Leverage case studies and thought leadership in demand generation campaigns, website content, and sales outreach

Skills

• Bachelor's degree in business, Management, or related field
• 10+ years of progressive experience in Marketing leadership
• Core areas of expertise in Content creation, Marketing operations, Demand generation/growth marketing, Marketing performance analytics, Marketing strategy to include go-to-market, rebranding, market positioning
• Proven experience supporting complex, long-cycle sales environments (manufacturing, industrial, aerospace & defense, medical, or technology)
• Demonstrated ability to execute tactically while maintaining strategic alignment
• Strong expertise in analytics, performance metrics, attribution, and funnel reporting
• Hands-on experience with CRM (Salesforce preferred) and marketing automation platforms
• Demonstrated ability to create sales enablement content and customer-facing collateral
• Ability to translate technical and operational capabilities into compelling business narratives
• Strong writing and communication skills for technical and executive audiences
• Oversee budgets, resource allocation, and manage outside consultants, service providers and contractors
• Due to ITAR and / or CUI compliance, this position requires candidates to be a U.S. Citizen
• Master's
• Experience in Electronic Manufacturing Services (EMS) or high-reliability electronics
• Familiarity with regulated environments (AS9100, ISO, ITAR, FDA-related markets)
• Experience with account-based marketing (ABM) and strategic account support
• Strong writing and storytelling skills for technical and executive audiences

Benefits

• Fully remote work
• Medical, dental and vision coverage
• Company-paid basic life/AD&D insurance
• Short-term and long-term disability insurance
• Voluntary supplemental insurances
• Flexible spending accounts
• Employee assistance program (EAP)
• Paid sick leave, vacation time, and company-paid holidays
• 401(k) Retirement Savings Plan option with a company match

Company Overview