[Remote] Director, Marketing Operations

Note: The job is a remote job and is open to candidates in USA. Diversified is hiring a Director of Marketing Operations to build and scale the operational foundation supporting its marketing organization and demand generation engine. The role leads marketing technology, demand generation operations, analytics, reporting, project management, and process optimization while partnering across functions to improve pipeline growth and revenue impact.

Responsibilities

• Lead the strategy, administration, governance, and optimization of the marketing automation platform and broader marketing technology ecosystem
• Develop and maintain scalable marketing operations processes, workflows, and governance standards
• Drive continuous improvement initiatives that enhance marketing effectiveness, efficiency, and scalability
• Ensure seamless integration between marketing systems, CRM platforms, and revenue operations processes
• Design and scale lead management processes, lifecycle programs, campaign operations, and marketing automation capabilities
• Build operational frameworks that support demand generation, account-based marketing, and revenue marketing programs
• Partner with sales and revenue teams to optimize lead flow, conversion, and pipeline contribution
• Establish marketing performance measurement frameworks, attribution models, dashboards, and executive reporting
• Own website, campaign, and digital analytics across marketing channels
• Develop KPI reporting and insights that enable data-driven decision making
• Deliver executive-level visibility into marketing performance, pipeline contribution, and ROI
• Lead and develop a global team responsible for marketing operations, automation, analytics, reporting, and project management
• Foster a culture of operational excellence, accountability, collaboration, and continuous learning
• Manage priorities, resources, and team performance to support business objectives
• Administer the marketing operations budget and support financial planning, reconciliation, and optimization activities
• Collaborate with Marketing, Sales, Revenue Operations, Finance, and IT to align systems, processes, and business goals
• Evaluate and recommend technology investments that support organizational growth and marketing effectiveness

Skills

• Bachelor's degree in Marketing, Business, Communications, Technology, or a related field
• 7+ years of experience in Marketing Operations, Marketing Technology, Revenue Operations, Demand Generation Operations, or related B2B marketing leadership roles
• Demonstrated experience managing marketing technology platforms and marketing automation systems
• Strong analytical, reporting, and performance measurement capabilities
• Experience leading cross-functional initiatives and operational transformation projects
• Proven ability to build scalable processes, systems, and frameworks that support business growth
• Deep expertise with HubSpot administration, automation, reporting, workflow development, and platform optimization
• Experience integrating marketing automation platforms with CRM and sales technology ecosystems
• Strong understanding of B2B demand generation, lifecycle marketing, funnel optimization, and revenue attribution
• Experience leading distributed or global teams
• Advanced skills in dashboard development, KPI management, executive reporting, and digital analytics
• Experience working closely with sales organizations and revenue operations teams
• Exceptional communication, stakeholder management, and organizational leadership skills

Benefits

• Virtual (U.S. Remote)
• Multiple medical plan options to fit you and your family’s needs
• HSA & HRA company contributions
• Dental coverage, including orthodontic benefits, and vision plans
• Company-paid Basic Life and AD&D
• Company-paid Short-Term and Long-Term Disability insurance
• Company-paid Employee Assistance Program (EAP)
• Generous paid time off — 3 weeks PTO plus company holidays and floating holidays
• 401k with company match
• Paid maternity leave
• Healthcare and Dependent Care Flexible Spending Accounts (FSA)
• Voluntary benefits including Critical Illness, Hospital Indemnity, Accident Insurance, Pet Insurance, Homeowners and Auto Insurance, Supplemental Life and AD&D coverage, and Legal Services
• Commuter benefits

Company Overview