[Remote] Director, Newsletter & Email Marketing (REMOTE)

Note: The job is a remote job and is open to candidates in USA. BenefitHub is hiring a Director of Newsletter & Email Marketing to lead its high-volume, monetized newsletter program and automated lifecycle email journeys. The role combines hands-on campaign execution and deliverability with strategy, performance optimization, team leadership, and cross-functional partnership to improve results for members, advertisers, and merchants.

Responsibilities

• Execute the newsletter program as a high-performing media channel, optimizing how sponsored placements and commissionable offers are delivered to drive strong, defensible performance for our partners while protecting the member experience
• Serve as the email and newsletter expert to Ad Sales and the Merchant team, advising on inventory, placement, and campaign best practices and bringing data-backed recommendations that improve monetization to the teams responsible for what is sold and placed
• Report program and placement performance credibly to partners and leadership, using defensible, trustworthy metrics
• Own the execution and performance of every campaign, translating results into best-practice guidance and recommendations that help Ad Sales, Merchant, and Marketing teams improve outcomes over time
• Propose and, once approved, execute the global (22-market) newsletter strategy and roadmap, balancing send volume and frequency with engagement and long-term list health. Translate the strategy into a market-by-market campaign and inventory calendar used cross-functionally by Ad Sales, the Merchant team, and Marketing
• Oversee a full portfolio of concurrent campaigns-from planning through send and post-send analysis
• Build, QA, schedule, and deploy newsletter and email campaigns in our ESP, personally and through your team
• Manage dynamic, catalog-driven offer placement and per-segment/per-client targeting and suppression at scale
• Develop mobile-first templates flexible enough to A/B test any element, refreshed quarterly on performance, best practices, and trends; run an ongoing testing program across offers, segmentation, timing, and creative
• Own inbox placement, sender reputation, and deliverability across multiple sending domains and markets - IP/domain warm-up, authentication (SPF, DKIM, DMARC), list hygiene, audience data quality, and feedback loops - monitored with tools such as Validity/Everest, Google Postmaster Tools, and Microsoft SNDS
• Serve as the internal expert on deliverability best practices and mailbox-provider requirements
• Balance commercial goals with a great member experience, delivering the right offer to the right member to drive discovery, clicks, and purchase activity
• Own audience segmentation and personalization by market, client, and member behavior, matching messaging and placements to the right audiences with a focus on engagement and deliverability, while ensuring client settings are always respected
• Design and run lifecycle and behavior-based journeys-activation, welcome, re-engagement, and win-back-to grow engagement and long-term value while reducing churn
• Own a smaller but strategically important set of product marketing and go-to-market sends that grow adoption of BenefitHub's own products and verticals (e.g., home and auto insurance, the browser extension), in partnership with Marketing stakeholders
• Define and track KPIs across performance, engagement, deliverability, and lifecycle - including weekly reporting on open rate, CTR, CTOR, and sender reputation - and lead regular performance updates to marketing leadership, the executive team, and the broader company on results, trends, and priorities, adjusting based on data
• Ensure advertiser- and partner-facing metrics are accurate and defensible, with an awareness of non-human/invalid traffic (bots, scanners, prefetch) and its impact on reported performance, partnering with analytics to mitigate it
• Lead, coach, and develop a growing team of email marketers and email marketing specialists responsible for executing our newsletter, email marketing, and journey programs
• Oversee, own, and continuously improve the operating framework for intake, QA, approvals, and reporting for efficiency and clear cross-departmental communication
• Manage vendor relationships (ESP, CDP, and deliverability tools) and act as a key stakeholder in ESP strategy, capabilities, and any platform evaluation or migration
• Ensure compliance with email and privacy regulations across our markets (e.g., CAN-SPAM, CASL, GDPR), and own consent, subscription, and preference management

Skills

• 9+ years of hands-on email marketing in a high-volume program, including at least 7 years running a newsletter or email program monetized through sponsored placements and/or commissionable/affiliate revenue
• Experience programming reoccurring newsletters: maintaining send and inventory calendar while balancing paid placements with member experience
• Deep, hands-on expertise in email deliverability, compliance and reputation management (IP/domain warmup, SPF/DKIM/DMARC, list hygiene, mailbox-provider relations)
• Hands-on mastery of a major enterprise ESP and CDP / marketing-automation stack — our current stack includes Iterable and Lytics — across segmentation, dynamic content, automation, lifecycle journeys, behavioral targeting, and reporting
• Proven success managing and developing a high-performing team
• Strong command of segmentation, personalization, dynamic content, A/B testing methodologies, plus experience building triggered and automated journeys
• Advanced knowledge of marketing analytics, attribution modeling, and performance measurement, building KPIs and dashboards and translating performance data into insights for partners and executives — with the judgment to distinguish genuine engagement from invalid traffic
• Bachelor's degree or equivalent practical experience
• Background at an ecommerce, marketplace, perks/benefits, affiliate, deals, newsletter publishing or media/ad-monetization company preferred (e.g., PerkSpot, EBG / Perks at Work, LifeMart, Rakuten, Groupon, RetailMeNot, or similar)
• Understanding of the HR, benefits, and employee-engagement landscape
• Experience with multi-tenant programs, product-marketing/GTM email, global multi-market programs, and evaluating or migrating ESPs

Benefits

• Medical and Dental (Employer paid 75% of monthly contributions)
• Telehealth (Employer paid 100%)
• Vision Insurance (Employer paid 100% of monthly contributions)
• Domestic Partner Coverage for all insurance plans
• 100% employer-paid Life Insurance
• 401(K) retirement plan options (including employer contribution)
• Generous Paid Time Off (PTO)
• Generous Sick Time Off (STO) Program
• Generous Paid Paternity and Maternity Leave Policies
• 11 Holidays (Including office closed day after Thanksgiving)
• Flexible Spending Account program
• Voluntary Benefit Programs (STD, LTD, Life Insurance, Accident, Cancer)
• Remote work

Company Overview