[Remote] Director of Digital Marketing

Note: The job is a remote job and is open to candidates in USA. Midwest Veterinary Supply is hiring a Director of Digital Marketing to turn its Marketing strategy into integrated digital demand and customer engagement programs. The role leads digital channels and campaigns, improves the digital customer experience, measures performance, and develops the Digital Marketing team in partnership with cross-functional stakeholders.

Responsibilities

• Partner with the VP of Marketing to develop, refine and execute digital marketing plans aligned with business priorities and the broader Marketing strategy
• Translate business goals into integrated digital campaigns that attract, engage, convert and retain customers
• Coordinate digital plans with Marketing Services and Brand Engagement so manufacturer programs, content, creative and digital activation work together
• Monitor digital trends, customer behavior, competitor activity and emerging technologies to identify relevant opportunities for Midwest
• Guide the ongoing improvement of website content, navigation, functionality and user experience in partnership with relevant business and technology teams
• Use customer insights, analytics and feedback to identify opportunities to improve digital journeys, usability, engagement and conversion
• Coordinate with ecommerce and business solutions stakeholders to support connected customer experiences across relevant digital platforms, clarifying ownership and dependencies across teams
• Develop and maintain SEO strategies and coordinate search engine marketing to improve discoverability and qualified traffic
• Plan, execute and optimize paid search, display, retargeting, paid social, email and other digital campaigns as appropriate to business needs
• Lead social media channel planning and management, including editorial calendars, publishing coordination, engagement monitoring and performance evaluation
• Partner with Sales and other stakeholders to support lead generation, nurture programs, customer engagement and campaign follow-through
• Coordinate channel plans, audience targeting, messaging and campaign schedules with content and creative partners
• Establish and monitor meaningful digital performance indicators, reporting on traffic, engagement, conversion, campaign effectiveness and business outcomes
• Use tools such as web analytics, advertising platforms, CRM and marketing automation systems to evaluate performance and identify opportunities for improvement
• Provide actionable insights and recommendations to the VP of Marketing and cross-functional partners
• Support a culture of testing, learning and continuous improvement, using data to guide channel and campaign optimization
• Lead, coach and develop the Digital Marketing team, setting clear expectations, supporting professional growth and fostering collaboration and accountability
• Help establish team priorities, capacity planning, operating processes and work intake in alignment with Marketing-wide priorities set by the VP of Marketing
• Partner with Brand Engagement on content and creative needs and with Marketing Services on manufacturer-funded campaigns and demand generation
• Collaborate with ecommerce, IT, Sales, analytics and other stakeholders to clarify responsibilities, coordinate dependencies and improve the customer journey
• Evaluate digital tools, platforms and emerging capabilities with the VP of Marketing and relevant partners, recommending improvements based on business needs and expected impact
• Provides day-to-day leadership, coaching, work direction and performance feedback for assigned team members; supports hiring, onboarding, development and performance management in partnership with the VP of Marketing and Human Resources

Skills

• Bachelor's degree in Marketing, Communications, Business or a related field, or equivalent professional experience
• 7+ years of progressive digital marketing experience, including strategy, campaign management, digital experience and analytics
• Demonstrated experience across digital demand generation, website and content management, SEO/SEM, paid media, email/marketing automation and social media
• Experience translating business objectives into integrated digital plans, managing budgets and using performance data to improve results
• Working knowledge of web analytics, advertising platforms, CRM and marketing automation tools, and content management systems
• Strong people leadership, project prioritization, communication and cross-functional collaboration skills
• Ability to balance strategic thinking with practical execution in a changing, multi-stakeholder environment
• Ability to manage multiple priorities, analyze information, solve problems and make sound decisions in a fast-paced environment
• Leadership experience
• B2B marketing experience
• Animal health, veterinary, healthcare or distribution experience
• Experience supporting ecommerce or digital customer platforms and collaborating with Sales, IT, product or business solution teams
• Relevant certifications in Google Analytics, Google Ads or other digital marketing platforms

Benefits

• Remote position; candidates must reside in one of the following states: Alabama, Arkansas, California, Florida, Georgia, Idaho, Illinois, Indiana, Iowa, Kentucky, Louisiana, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, Ohio, Oklahoma, Pennsylvania, South Carolina, Tennessee, Texas, Virginia, or Wisconsin.
• Medical, Dental and Vision insurance
• Life and Accidental Death & Dismemberment (AD&D) insurance
• Short- and Long-Term Disability insurance
• 401k plan
• Paid holidays
• Paid Time Off (PTO)
• Business casual work environment
• Weekly relaxed dress days
• Monthly breakfasts and birthday celebrations
• Regular events like holiday contests, cookouts, and employee appreciation celebrations

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