[Remote] Director of Marketing

Note: The job is a remote job and is open to candidates in USA. ProMach is hiring a Director of Marketing to lead marketing efforts for its Systems & Process Group. The role oversees the marketing team, budgets, strategies, campaigns, and market research to build brand awareness, support business objectives, and drive growth.

Responsibilities

• Manage conception, development, and implementation of marketing budgets, plans, and strategies
• Oversee marketing team including individuals with varying levels of experience and that are located remotely at Systems & Process (S&P) business facilities
• Conduct meetings regularly with marketing team to review workload, resolve challenges, and brainstorm possible solutions, and provide training to ensure team is consistently performing above standard
• Plan and coordinate marketing and lead generation efforts for both direct and distributed products sales channels
• Coordinate marketing campaigns and projects from start to finish
• Drive continuous improvement of distributed products centralized partner resource management system
• Oversee conferences, trade shows, and major events
• Lead planning of S&P Group meetings to drive alignment of sales team across divisions
• Develop internal communications and reports on best practice sharing, cross selling, success stories, and collaboration across brands
• Collaborate with team members to guide digital content strategy for web sites, blogs, inbound links, SEO, PPC, remarketing, and social media
• Manage market research projects across brands to aid product development and understand vertical, geographic, and competitive conditions and positioning. Follow-through with marketing team on execution of the strategy
• Lead new product introductions to assure successful market introduction, awareness, and demand generation for new solutions across brands
• Oversee aftermarket marketing campaigns
• Help maintain consistent brand standards across entire group and individual brands in all mediums including print, digital, documentation, machinery, and more
• Drive continuous improvement of current and adoption of new marketing technologies
• Manage voice of customer interviews and customer satisfaction/loyalty surveys
• Manage marketing integration aspects of new S&P business acquisitions
• Support the VP of Marketing and leadership team in developing strategies to capture new opportunities with existing and potential customers

Skills

• Bachelor's degree in Marketing, Communications, Advertising, or related field
• Minimum of 8 years' experience in marketing management or communications and managing a team
• Proven ability to effectively manage and support team members that remotely located
• Excellent leadership, communication, and decision-making skills
• Excellent organizational skills, with ability to prioritize and multitask
• Excellent interpersonal, written and oral communication skills
• Proven ability to develop and manage budgets
• Proven marketing campaign experience
• Attention to detail
• Experience with CRM and marketing automation systems
• Experience with digital marketing forms such as social media marketing and content marketing
• Professional and proactive work ethic
• High competence in project and stakeholder management
• High competence with Microsoft applications including Word, Excel, and PowerPoint

Benefits

• Remote work
• Growth opportunities
• An open, communicative environment that fosters individual initiative
• Comprehensive medical/dental programs
• Life insurance
• A generous paid time off program
• A retirement savings plan with a company match
• No waiting period for benefits; eligible on the first day of employment

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