[Remote] Director of Marketing, RYNO

Note: The job is a remote job and is open to candidates in USA. RYNO Strategic Solutions is seeking a Director of Marketing to own its overarching marketing strategy and strengthen its brand authority in the home services ecosystem. The role develops and executes a multi-channel growth plan, builds strategic partnerships, scales content, and aligns marketing with revenue goals.

Responsibilities

• B2B Strategy & Brand Positioning: Conduct a full assessment of RYNO's current marketing efforts and design a grounded, high-impact marketing plan from scratch. Drive comprehensive marketing strategy, repositioning RYNO’s market presence at the forefront of the industry
• Partnership Program Strategy: Evaluate the competitive landscape to decide how new partnerships should integrate into our core marketing plan, setting the roadmap for strategic high-level industry influencers and vendors alliances
• Content & Narrative Architecture: Re-define RYNO’s brand voice and develop high-impact case studies, B2B campaigns, and collateral that turn brand authority into measurable revenue through day-to-day content creation and channel management
• Cross-Functional Revenue Alignment: Partner with sales and product teams to translate brand authority into scalable lead generation and directly support corporate revenue goals
• Data-Driven Optimization: Establish clear KPIs across all campaigns, using market sentiment and performance analytics to continuously refine messaging and channel mix
• Industry Presence: Serve as a key brand representative for RYNO at trade shows, conferences, and industry events
• Other Duties: As assigned by management

Skills

• 2+ years of hands-on marketing experience within B2B or agency, environments
• Demonstrated ability to assess existing programs, map out a cohesive strategy, and execute plans from the ground up
• High initiative, adaptability, and a strong work ethic; comfortable wearing multiple hats in a lean, fast-paced environment
• Exceptional copywriting and B2B narrative-crafting skills with a track record of creating engaging content across digital platforms (LinkedIn, YouTube, Facebook, Instagram, Email, etc)
• Ability to coordinate effectively with internal team members on shared goals
• Familiarity with B2B marketing stacks (e.g., SalesForce, Wrike, Google Analytics, SEO tools) and practical experience utilizing generative AI tools to maximize productivity
• Home Services vertical experience is preferred

Benefits

• Performance-based bonuses to reward excellence
• Medical, Dental, Vision, and Life Insurance
• 401(k) matching to help you plan for your future
• 6 weeks of paid parental leave for new parents
• $2000 annual tuition reimbursement for continued education
• Monthly data stipend to support your remote work environment
• Paid Vacation and sick time off for work-life balance
• 11 paid holidays to enjoy throughout the year
• Paid Days for You to reset and recharge
• Paid birthday holiday to celebrate your special day
• Comprehensive Employee Assistance Program for personal support
• Leadership and career advancement opportunities
• Anniversary rewards to celebrate milestones

Company Overview