[Remote] Director of Product Marketing

Note: The job is a remote job and is open to candidates in USA. Scrunch, a Sitecore company, is hiring a Director of Product Marketing to establish and lead Product Marketing as a strategic business capability. The role owns product positioning, messaging, go-to-market strategy, launch processes, market insight, and enablement across cross-functional teams.

Responsibilities

• Establish Product Marketing as a strategic discipline within Scrunch and clarify how the function partners with Product, Marketing, Sales, Sales Enablement, Customer Success, and Partners
• Assess the organization to identify gaps where Product Marketing can create the greatest leverage and business impact
• Define scalable Product Marketing practices, operating rhythms, decision frameworks, and stakeholder engagement models
• Operate as both a strategic leader and a hands-on contributor, driving execution while helping the organization mature its go-to-market capabilities
• Mentor and influence teammates across functions and, as the business evolves, potentially support the development or management of additional Product Marketing talent
• Own and evolve Scrunch product marketing strategy, including positioning, messaging, segmentation, audience definition, and go-to-market planning
• Partner with Product Management to help define roadmap priorities and navigate changes based on customer needs, competitive dynamics, and market signals
• Translate product strategy and roadmap priorities into a clear Product Marketing plan that Marketing, Sales, Sales Enablement, Customer Success, Partners, and other stakeholders can execute
• Serve as a voice of the market, customer, and buyer in product planning and business decisions
• Define and operationalize product release and launch processes across Scrunch and its Sitecore stakeholders
• Establish a release-tiering framework that aligns the significance of each release with the appropriate level of launch planning, marketing investment, seller readiness, and customer communication
• Partner with Product and Marketing to translate product releases into compelling campaigns, programs, and market-facing stories
• Create repeatable processes that improve launch quality, organizational readiness, speed, and measurable impact
• Develop differentiated positioning, messaging, and value propositions for buyers, customers, partners, analysts, and influencers
• Turn customer, market, and competitive insights into clear business and marketing opportunities
• Partner with Revenue Marketing and other marketing teams to activate product narratives across campaigns, content, digital experiences, events, and demand-generation programs
• Use customer feedback, competitive intelligence, and performance data to improve how Scrunch positions, markets, and grows its products
• Partner with Sales Enablement as the Product Marketing subject matter expert, defining the knowledge, messaging, tools, and training sellers need to communicate value effectively
• Enable Sales, Customer Success, and Partner teams with field-ready narratives, content, proof points, competitive guidance, and launch communications
• Support strategic customer conversations, executive briefings, analyst interactions, and industry events as a Product Marketing leader and subject matter expert

Skills

• Significant Product Marketing experience in technology, SaaS, AI, Search, Martech, or another fast-moving product environment
• Proven experience introducing, building, or maturing Product Marketing capabilities in an organization where the function was new or still evolving
• Demonstrated ability to assess ambiguous business needs, identify Product Marketing gaps, establish priorities, and move from strategy to execution without waiting for a fully defined brief
• Strong expertise in positioning, messaging, product launches, release management, go-to-market planning, market intelligence, and competitive strategy
• Experience partnering with Product Management on roadmap strategy, product planning, prioritization, and changes driven by customer or market signals
• Experience translating product releases and capabilities into integrated marketing campaigns and seller-ready narratives
• A strong understanding of how Product Marketing supports Sales Enablement through subject matter expertise, messaging, training, tools, and ongoing field partnership
• Executive presence and the ability to influence senior stakeholders across Product, Marketing, Sales, Customer Success, and leadership
• A strong mix of strategic thinking and hands-on execution, including the ability to turn complex products and ideas into clear, compelling stories
• Excellent communication, collaboration, and stakeholder-management skills
• Comfort operating in a fast-moving environment where priorities evolve and not every process is already defined
• Experience coaching, mentoring, or managing Product Marketing talent

Benefits

• Remote (USA)
• Meaningful ownership
• Close access to decision-makers
• Opportunity to establish a Product Marketing capability with visible impact across Scrunch and Sitecore

Company Overview