[Remote] Director, Regional Product Management

Note: The job is a remote job and is open to candidates in USA. ServiceNow is hiring a Director, Regional Product Management to connect its global AI product strategy with execution in an industry or customer segment in the Americas. The role owns regional product adaptation, go-to-market and commercial strategy, customer feedback, and competitive intelligence to drive adoption and commercial success.

Responsibilities

• Translate the global AI product roadmap into a plan for your industry or segment
• Tailor use cases, solution packages, and messaging to the operational problems your customers care about most
• Account for industry regulations and compliance requirements in how solutions are positioned and deployed
• Track AI adoption trends in your market and adjust priorities as they shift
• Partner with sales, marketing, and channel partners to launch AI products into your market
• Run discovery on priority deals and shape buying criteria and deal sizing toward AI early in the sales cycle
• Build discovery guides, use case catalogs, demo stories, and value stories that sellers can reuse
• Make sure AI use cases go live after every win, working with customer success, professional services, and partners on success criteria, go-live dates, and adoption metrics
• Own the commercial strategy for your market, including product mix, packaging, and deal structure, to meet revenue and margin targets
• Set and own quarterly targets for deals in motion, AI attach, and discovery completed before close
• Work with pricing teams on packaging and discount guidance suited to your customers
• Act as the technical and commercial expert in the field for your market
• Gather customer feedback and turn repeated needs into solution requirements for product teams
• Test emerging AI ideas with customers and bring the ones with traction to the teams that build new products
• Represent ServiceNow with customer executives, at industry events, and in customer advisory sessions
• Monitor competitors selling AI into your market, including industry-specific vendors and horizontal AI platforms
• Analyze win/loss data to find patterns in why deals are won, lost, or stalled
• Equip sales teams with positioning and responses to competitor claims

Skills

• You design and run launch plans suited to how your market buys, including the partners, procurement processes, and executives involved
• You can set packaging and discount guidance and judge how deal structure affects margin
• You turn regulatory and compliance requirements into specific changes in how solutions are built, positioned, and deployed
• You align product teams and field sellers on priorities without direct authority over either
• You understand how business and IT leaders in your market make decisions, and you adjust how you communicate with each
• You manage expectations with senior product and sales leaders while supporting account teams on high-stakes customer deals
• You use sales data, win/loss results, and market share trends to decide where to focus
• You know enterprise AI and platform technology well enough to handle complex objections and train sellers
• You turn large volumes of customer feedback into a short, ranked list of requirements product teams can act on
• 10+ years in product management, solution consulting, or go-to-market strategy in enterprise software
• Domain depth in at least one industry or customer segment, including its core systems, regulations, and buyers
• A track record of influencing enterprise deals through discovery, solution design, or deal structure
• Experience taking AI or automation use cases from concept to production at customers
• Familiarity with the ServiceNow AI Platform (a plus)

Benefits

• Equity (when applicable)
• Variable/incentive compensation
• Health plans, including flexible spending accounts
• A 401(k) Plan with company match
• ESPP
• Matching donations
• A flexible time away plan
• Family leave programs

Company Overview

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