[Remote] Group Manager, Acquisition Marketing (B2B)

Note: The job is a remote job and is open to candidates in USA. Superhuman is seeking a Group Manager to lead and scale B2B paid acquisition across Commercial, Education, and Enterprise segments. The role owns the end-to-end paid acquisition strategy, performance, measurement, and experimentation, while partnering cross-functionally and managing channel specialists.

Responsibilities

• Own execution and performance of B2B paid acquisition campaigns, from full-funnel strategy and audience-to-plan translation through hands-on, in-platform optimization
• Translate multiple target audiences into comprehensive media plans, defining channel mix, budget allocation by funnel stage, flighting/pacing, and KPI frameworks grounded in audience research, competitive insights, historical performance, and SaaS benchmarks
• Build and maintain growth forecasts tied to Superhuman revenue targets, CAC, and efficiency goals, projecting reach, engagement, conversion, pipeline contribution, and ROI
• Lead performance strategy and execution across Paid Social, Display, Video, Paid Search, 6sense, LinkedIn, and YouTube to drive B2B growth across desktop and mobile
• Develop and own a unified, cross-channel roadmap that aligns incrementality-based testing, budgeting, attribution, and insights across channels
• Design and evolve a robust measurement and attribution framework that connects channel performance to Commercial, EDU, and Enterprise revenue, pipeline, CAC, and LTV
• Establish a structured pipeline for experimentation and innovation across B2B marketing channels, leading the testing roadmap end to end—hypothesis development, experiment design, analysis, and scaling of learnings
• Actively manage performance against targets, identifying efficiency and scale opportunities through structured reporting, attribution analysis, and continuous experimentation
• Partner cross-functionally with Demand Generation, Lifecycle, Sales, Product Marketing, Data Science, Product, Engineering, and Creative to align targeting, placements, messaging, and creative sequencing across the buyer journey
• Monitor and clearly communicate performance, surfacing opportunities, risks, and insights to leadership while driving toward LTV/CAC, CPA, incrementality, and revenue goals
• Manage and mentor 1–2 channel specialists and contractors, providing coaching on channel strategy and career development while remaining deeply engaged in execution

Skills

• 8-10+ years of experience in digital or performance marketing, with deep expertise in B2B paid acquisition and full-funnel media strategy
• Proven ability to translate multiple target audiences into comprehensive media plans, defining channel mix, budget allocation by funnel stage, pacing, and KPI frameworks aligned to revenue goals
• Strong track record of connecting creative, targeting, and channel strategy to measurable business outcomes (pipeline, revenue, LTV/CAC, CPA, incrementality), using audience research, competitive insights, historical performance, and SaaS benchmarks to inform investment decisions
• Deep hands-on experience in media buying and in-platform optimization, including structured testing frameworks, experimentation, and attribution analysis
• Demonstrated ability to forecast performance and model expected reach, conversion, pipeline contribution, and ROI
• Comfortable as a working manager—able to dive into platforms, diagnostics, and experiment design while owning long-term strategy and performance reporting
• Experience managing and developing a small team, including coaching, feedback, and performance management
• Strong analytical skills and a track record of data-driven decision-making
• Highly collaborative, with experience partnering across Creative, Product Marketing, Demand Gen, Data Science, Product, Engineering, and external partners
• Experience with SQL, incrementality testing, and advanced attribution approaches is a plus

Benefits

• Excellent health care, including a wide range of medical, dental, vision, mental health, and fertility benefits
• Disability and life insurance options
• 401(k) and RRSP matching
• Paid parental leave
• 20 days of paid time off per year, 12 days of paid holidays per year, two floating holidays per year, and flexible sick time
• Generous stipends, including those for caregiving, pet care, wellness, your home office, and more
• Annual professional development budget and opportunities
• Dynamic hybrid model; candidates in this role can be based remotely. You may be expected to travel to meet in person during your team’s scheduled collaboration weeks. Managers will determine in-person time according to business needs.
• Flexibility to work from home whenever you need focus time

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