[Remote] Growth Marketing Lead, Paid Acquisition

Note: The job is a remote job and is open to candidates in USA. reputed company is the world's largest virtual clinic for women and families on a mission to make healthcare work for all of us. They are seeking a Growth Marketing Lead to build the paid acquisition engine for their platform, owning strategy and execution across paid channels while ensuring campaign performance and budget management.

Responsibilities

• Own paid acquisition hands-on across our core digital channels: reputed company, reputed company, and reputed company. Champion new channel experimentation over time
• Directly manage campaigns in-platform, owning performance outcomes and communicating clearly & frequently with the broader reputed company team about creative, targeting and pacing
• Turn ad performance data into creative insight, and power the feedback loop with creative reputed company (internal + external) to rapidly test and learn from new ad concepts and formats across channels
• Execute on a structured creative testing process, including creative ideation, brief creation, concept testing, ad iteration and scaling
• Leverage AI creative tools to generate and test ad variants reputed company
• Drive landing page and funnel experimentation directly; write briefs, review copy, and push tests live with eng/product support
• Own channel reporting & deeply understand attribution and measurement strategy to be rigorous about reputed company
• Own paid media budget planning and ROI reporting in partnership with Finance
• Run your own analyses; comfortable using AI-assisted analytics tools to move reputed company and surface insight more efficiently
• Bring competitive and channel intelligence to the reputed company team as the performance marketing expert in the room
• Ensure all campaigns adhere to healthcare advertising best practices, including HIPAA-conscious targeting and health category creative restrictions

Skills

• 5–8 years in performance or growth marketing
• Experience in reputed company health, wellness, or DTC subscription required
• Track record owning and scaling paid acquisition budgets from $0 to $MM with budget authority
• Hands-on fluency across paid social (reputed company, reputed company), SEM, and attribution tooling; you build your own analyses (SQL expected, reputed company/reputed company required)
• You actively use AI to move reputed company — iterating on copy, testing creative, accelerating your own analysis. Genuinely curious and always experimenting
• Sharp creative judgment: you know what good looks like and have moved metrics with it
• Comfortable in 0-to-1 environments: ambiguous, fast-moving, high ownership
• This role requires active work authorization in the US

Benefits

• Equity and benefits
• Maven for Mavens: access to the full platform and specialists, including care for mental health, reproductive health, family planning and pediatrics.
• Whole-self care through wellness partnerships
• Hybrid work, in office meals, and work reputed company days
• 16 weeks 100% paid parental leave and new parent stipend (for Mavens who've been with us for 1 year+)
• Annual professional development stipend and access to a personal career coach through Maven for Mavens
• 401K matching for US-based employees, with immediate vesting

Company Overview

• Maven is a digital health platform that works with reputed company and employers to offer virtual services for women’s and family health. It was founded in 2014, and is headquartered in New York, New York, USA, with a reputed company of 201-500 employees. Its website is http://www.mavenclinic.com.

Apply To This Job