[Remote] Head of Commercial Growth

Note: The job is a remote job and is open to candidates in USA. Mercola is hiring a Head of Commercial Growth to grow revenue from its supplements and at-home lab tests through profitable customer acquisition, repeat purchasing, product launches and partnerships. The role owns commercial outcomes, manages paid acquisition and agency performance, and develops partnership revenue before building a team.

Responsibilities

• Own revenue outcomes for the existing supplement line and at-home lab tests
• Lead new supplement launches from go-to-market planning through sustained sales
• Increase new customers, active buyers, repeat purchases and reorder rates
• Run paid acquisition through Hawke Media, setting targets, reviewing results weekly and holding the agency accountable for customer acquisition cost and revenue
• Reallocate channel spend based on measured return and growth efficiency
• Turn the Florida practitioner-clinic and UK gym bone-screening partnerships into measurable sources of customers and product revenue
• Monitor commercial performance and improve acquisition cost while scaling volume profitably
• Operate directly across acquisition, agencies and partnerships before building a team

Skills

• Proven experience growing a direct-to-consumer health or supplement business
• A demonstrated record of reducing customer acquisition cost while scaling customer volume
• Experience managing performance agencies against business results
• Direct accountability for acquisition and revenue outcomes
• Documented results with specific numbers, including customers acquired, revenue growth, acquisition cost and repeat purchase performance
• A hands-on commercial approach, sound economic judgment and willingness to take direction and adjust quickly
• Leadership experience at a direct-to-consumer health, wellness or subscription brand, or a supplement brand that scaled online
• Experience launching supplements into an existing customer base
• Experience selling diagnostics or at-home lab tests directly to consumers
• Revenue generation through practitioner, clinic or fitness-facility partnerships
• Experience operating in both US and UK markets

Benefits

• Performance pay tied directly to new customers, active buyers, monthly product revenue and customer acquisition cost.
• Remote work.
• Medical, Dental, and Vision coverage.
• Optional Accident, Hospital Indemnity, and Critical Illness coverage.
• Employee Assistance Program (EAP).
• Employer-paid Life and AD&D Insurance.
• Optional Supplemental Life and AD&D Insurance.
• Short- and Long-Term Disability Insurance.
• Flexible Spending Accounts.
• Health Savings Accounts.
• Dayforce Wallet – get paid as you earn.
• Employee Discount.
• Retirement Planning (401k with matching contribution).
• Pet Insurance.
• Wellness Program Offerings.
• Paid Time Off, accrued per pay period based on years of service, starting at 15 days annually.
• 9 Paid Holidays per year, including 1 floating holiday.

Company Overview