[Remote] Head of Multi-Channel Media Buying

Note: The job is a remote job and is open to candidates in USA. AtlasBrands is seeking a Head of Multi-Channel Media Buying to build and scale non-Meta paid acquisition channels across its portfolio of brands. The role owns platform setup, campaign execution, optimization, creative workflows, and cross-channel attribution, with a focus on Google Ads and other growth channels.

Responsibilities

• Autonomous Multi-Channel Ownership: Lead end-to-end execution, campaign architecture, keyword bidding, and budget allocation across Google Ads (Search, Shopping, PMax, YouTube), TikTok Ads, AppLovin, Snapchat, and other emerging channels as a completely self-directed operator
• Zero-to-One Platform Setup & Scaling: Build, launch, and scale non-Meta ad platforms completely from scratch ($0 to $10,000+/day in ad spend) across multiple portfolio brands without inheriting legacy setups or relying on existing scaling budgets
• Feed & Technical Google Mastery: Own Google Merchant Center, product feed optimization, granular keyword strategies, bidding structures, and pixel/server-side tracking integrity
• Cross-Platform Creative Workflow: + *Phase 1:* Read and analyze Meta Ad Manager data to identify winning concepts and partner with the Head of Performance Creative to repurpose high-performing Meta assets across non-Meta channels. + *Phase 2 (At Scale):* Transition to briefing and building dedicated, platform-native creative content (e.g., Spark Ads, high-converting YouTube video) to unlock next-level performance
• Cross-Channel Attribution & Profitability: Track multi-touch attribution, blended ROAS, and post-purchase survey data to guide spend decisions and maintain strict unit economics

Skills

• Track record of taking non-Meta ad channels from $0 to $10,000+/day in profitable ad spend for DTC brands in a Meta-first environment
• Proven experience simultaneously managing and scaling media buying across 4+ DTC brands at once
• Superior technical capability in Google Search, Shopping, PMax, YouTube Ads, and Google Merchant Center, combined with hands-on media buying experience in TikTok Ads, AppLovin, Snapchat, and other growth channels
• Strong capability using Meta Ad Manager backend data to evaluate top creative concepts and translate them effectively onto search and alternative social platforms
• Demonstrated ability to act as a sole owner and silo—running campaign setup, execution, optimization, and scaling independently without requiring day-to-day oversight or managing a direct team
• Uncompromising focus on bottom-line profitability, MER (Marketing Efficiency Ratio), first-purchase break-even metrics, GA4, and server-side tracking setups
• Ideally within a fast-paced agency or portfolio setting

Benefits

• Performance bonus, scaling based on proven track record and spend management experience.
• Global, remote-first team setup requiring core daily overlap with US EST business hours for team syncs and cross-functional alignment.

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