[Remote] Director Of Marketing

Note: The job is a remote job and is open to candidates in USA. Practice by Numbers is hiring a Director of Marketing to build and lead the marketing engine that generates qualified demos, pipeline, and revenue. The role owns marketing strategy and execution across demand generation, brand, events, measurement, budget, and team leadership.

Responsibilities

• Own marketing-sourced pipeline and demo volume, with targets set alongside sales leadership
• Build integrated campaigns across paid, organic, email, content, webinars, and partner channels
• Improve website conversion and the path from first touch to booked demo
• Partner with sales on what a qualified lead looks like and make the handoff clean and fast
• Sharpen the Practice by Numbers story so a busy practice owner gets it in one read
• Build positioning, messaging, and launch plans for new products, including how we talk about AI in a way dentists actually trust
• Run a content program built around our dentist co-founder and real customer proof
• Keep one clear, consistent voice across every channel
• Own a national trade show calendar from booth strategy through follow-up, so every show is judged on the deals it produces
• Build local events and community programs that bring practice owners together city by city
• Work with our partner marketing lead on co-marketing with affiliates, resellers, and industry partners
• Define the KPIs and dashboards for marketing, and clean up attribution so the numbers can be trusted
• Track the full funnel: leads, MQLs, demos, opportunities, cost per demo, CAC, and marketing-sourced revenue
• Own the marketing budget and move dollars toward what produces pipeline
• Report results and recommendations to executive leadership in plain language
• Lead and develop a small team, including partner marketing and sales enablement
• Manage agencies, contractors, and offshore resources with clear workflows, SLAs, and quality standards
• Set the campaign calendar and weekly cadence that keep the whole function accountable

Skills

• 7+ years in B2B marketing, including at least 3 years owning strategy and pipeline outcomes as a leader
• Deep knowledge of AI tools, how they affect customer acquisition and the customer journey, and how they improve results end to end
• A track record of building demand generation programs that measurably grew pipeline, and the ability to walk through the numbers
• SMB SaaS or healthcare technology experience
• A storyteller's instinct and an operator's discipline. You can write the message and stand behind the results it produces
• Hands-on command of HubSpot, Google Analytics, SEO, and marketing automation
• Experience running trade shows and events as a pipeline channel, not just a brand presence
• Experience managing a budget, agencies, and offshore or contract teams
• Comfort in a fast-moving, founder-led company where priorities compete and you have to pick
• Dental is a plus, not a requirement
• Experience marketing to dental, medical, or other small healthcare practices
• Experience building go-to-market systems as a company moves from growth stage to scale
• Product marketing or launch experience in software

Benefits

• Potential performance bonus tied to pipeline and revenue.
• Medical, dental, and vision insurance.
• A 401(k) match.
• Paid time off.
• Parental leave.
• Real ownership and direct access to executive leadership.
• A team that likes to win and celebrates when it does.
• Remote or hybrid work arrangement.

Company Overview