[Remote] Head of Product and Partner Marketing

Note: The job is a remote job and is open to candidates in USA. Glooko is hiring a Head of Product and Partner Marketing to position and take its Connected Care offerings to market with hospitals and health systems. The role leads product strategy alignment, messaging, go-to-market execution, sales enablement, commercial partnerships, and a team of product marketing professionals.

Responsibilities

• Partner with Product and Strategy to ensure the product roadmap reflects the priorities, workflows, and buying criteria of hospitals and health systems
• Bring structured market and customer insight into roadmap planning through win/loss analysis, customer research, competitive intelligence, and input from Sales and Customer Success
• Evaluate new offerings and enhancements for business viability as well as technical feasibility, including customer ROI, pricing and packaging implications, and fit with health system budgets and buying processes
• Define target segments, buyer personas, and use cases across inpatient, outpatient, and transitions of care
• Own the overarching market narrative for Glooko's combined inpatient and outpatient glycemic management capabilities, articulating why an integrated, across-the-continuum approach matters to health systems
• Develop positioning and messaging frameworks for each offering and for the combined platform, tailored to key buyers including CMIOs, CMOs, CFOs, quality leaders, and population health leaders
• Build clear, evidence-based value propositions that connect clinical outcomes, such as glycemic control, hypoglycemia reduction, and length of stay, to financial and operational impact
• Maintain competitive positioning and differentiation against alternative solutions and the status quo
• Lead go-to-market planning and execution for new products, features, and bundled offerings
• Define pricing and packaging recommendations in partnership with Product, Finance, and Sales Leadership
• Ensure launches are coordinated across Product, Sales, Customer Success, Clinical, and Marketing teams
• Equip Sales with the tools to win: pitch narratives, business case and ROI tools, competitive battlecards, objection handling, customer case studies, and proposal content
• Partner with Sales Leadership to refine sales plays by segment and buyer, and support key strategic opportunities
• Develop and manage customer evidence programs, including case studies, reference customers, and outcomes data, in partnership with Clinical teams
• Identify, evaluate, and prioritize external partnerships that can scale Glooko's business, including channel and reseller relationships, co-sell arrangements, co-marketing programs, and technology or ecosystem partners
• Build business cases for priority partnerships and lead or support negotiations in partnership with Strategy, Legal, and Alliance Management
• Develop joint value propositions, go-to-market plans, and enablement programs with partners
• Establish metrics and governance to track partner-sourced and partner-influenced pipeline, and manage partner performance over time
• Monitor market trends affecting glycemic management and health system priorities, including regulatory, quality measure, and reimbursement changes
• Serve as an internal subject matter expert on the market, customers, and competitive landscape for the Executive Leadership Team and Board as needed
• Lead, develop, and mentor a team of 3-4 product marketing professionals, setting clear priorities aligned to Connected Care's commercial objectives
• Establish processes and frameworks for product marketing and partner management, including launch playbooks, messaging governance, and partner evaluation criteria
• Define and report on success metrics such as pipeline influence, win rates, launch performance, and partner contribution
• Work closely with Corporate Communications & Brand to ensure product and partner messaging aligns with Glooko's overall brand and corporate narrative

Skills

• Bachelor's degree required
• 10+ years of experience in product marketing, strategic marketing, or partnerships, with at least 5 years in healthcare, digital health, medtech, or health IT
• Proven track record marketing enterprise solutions to hospitals and health systems, with deep insight into health system purchasing processes and stakeholders
• Demonstrated experience building and scaling commercial partnerships (e.g., channel, co-sell, co-marketing)
• Proven success in leading, mentoring, and developing high-performing product marketing teams
• Demonstrated ability to translate clinical and technical capabilities into financially grounded, compelling value propositions for clinical, financial, and operational leaders
• Strong communication and influence skills within a highly matrixed organization across Product, Sales, Engineering, and Executive leadership
• Ability to balance strategic vision with high-quality execution, agency/vendor oversight, and content governance
• MBA or advanced degree preferred
• Familiarity with diabetes, glycemic management, or chronic condition management is strongly preferred

Benefits

• Remote (United States)

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